Microsoft & Facebook Team up to Make Search More Social – 4 Things You Should Know

Recently Microsoft has been creating relationships that will give their search engine Bing more market share. The deal with Yahoo and Bing that was announced earlier this year, went into effect recently and is a major consolidation of the search industry. Next up Facebook.

The idea is to bring what your friends “like” on Facebook and sites using Facebook’s open graph to search results. So, when you use Bing to search for a topic in news, articles that your friends “like” through Facebook might show up with their names and profile picture. This will also include movies, cafes, restaurants, etc. Microsoft has also added Facebook profiles to their people search. All of this should help Bing gain more ground in the search engine world. Even though Microsoft is providing search technology for Yahoo the two companies are still making their own decisions about how to display the results.

With this partnership the web is becoming more and more connected. Here a four things you should know.

1. Search is evolving. Google become the powerhouse it is today by creating new technology that did a much better job at deciphering what the most relevant results for users. Using their algorithms and spiders they are able to evaluate large amounts of websites and data to do this. Now with the Facebook Microsoft partnership, Bing will be able to show results that your trusted friends believe are good. When it comes to social, Google is playing catch up.

2. Customer experience will be king. Google’s mantra has always been “content is king”. Well, it is still important, but companies will not be able to stop there they will need to make sure that customer have a good experience with their brand. Now you won’t even have to ask your friends their opinions will simply show up in Bing search results.

3. Search and Social will continue to merge. We are seeing this already, but it will become more apparent that you can no longer think of search/SEO and Social Media as two separate things.

4. We will all need to be master of our domain. Facebook has continues to be under scrutiny with their privacy and individuals ability to set their own Facebook privacy settings. Both Microsoft and Facebook have assured that users will still have control over what Facebook shares with Bing, but they have to actually know how to an make the effort to manage these settings.

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