This is a great quote to apply to analyzing website traffic.
When using Google Analytics, or any other website analytics tool, it is easy to waste a lot of time measuring and looking at data that really isn’t useful. Great you can see that you had 5,623 visitors last month, but what does that really mean. To get meaning out of the data you need to dig deeper. Advanced Segments in Google Analytics helps you look at more and more valuable variables. Check out the video from Google: