10 Things Organizations Need to Be Comfortable With When They Start Using Social Media

How comfortable is your organization?

  1. Releasing control to allow the community to grow organically.
  2. Being open with communication about organization and products.
  3. Encouraging community members to discuss products and services.
  4. People saying bad things about the company and being able to respond objectively and openly.
  5. Others writing content for the community.
  6. Asking for honest feedback, even if it is negative.
  7. Getting community members in touch with the staff that can help them.
  8. Employees talking with community members as real people and not using scripted monologues.
  9. Volunteers helping to moderate the community.
  10. Employees spending time interacting and engaging your audience.

Can you think of any others?

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