Digital Marketing without Analytics is like driving without a steering wheel.
You wouldn’t drive down a windy road through the woods without a steering wheel would you?
Can you image just hoping that you’ll make it through the woods without running off course, or even worse crashing into a tree? Yikes!
So why do so many companies develop digital marketing campaigns without looking at the data they can gain from Analytics? Just think of all the obstacles you could avoid, just by knowing what was happening. Analytics not only tells you what has worked in the past, it can help you steer clear of the obstacles in front of you.