How Have the Internet and Technology Made Our Lives Better?

I want to hear how you think the internet and technology have made our lives and the world better. Let me know in comments or share with your ideas. How Have the Internet and Technology Made Our Lives Better?

Every once and a while I like to take a look at how the world has changed through technology as well as think about how it has made our lives better. This year the exercise seems to be more relevant than ever. With the backlash Facebook, Google and other tech companies are getting, as well as looming GDPR enforcement date (May 25, 2018), it may seem like technology is something bad.

With great power comes great responsibility

It’s true tech and data companies have become very powerful. Some people say too powerful. They know more then ever about us and this data is so easily distributed. So we must always be conscious that all the great things we are creating can also be used in bad ways. It would be irresponsible for companies, as well as individuals, to ignore the bad side of the equation.

I’m not here to solve those challenges. I think to keep us from slipping into “Techno Panic” mode (Thanks to @JeffJarvis for the quote), it is also a good time to think about how the internet and technology have made the world and our lives better.

The last time I wrote a post about this was in 2010. How the Internet Makes our Lives Better. I first asked people via Twitter and Facebook the following question, “In what ordinary ways has the internet simplified life?”  I received some great answers”

“I use the internet to find locations and people. This makes getting to who & where easier.” -@OttomatedSuccess (Melissa Otto)

“It has made finding information, both useful and useless, extremely easy. discovering music, events, people, etc takes seconds.” -@AdamChlan

“Living in a rural area it is great for shopping and banking.” -Charles Coe

Fast forward back to 2018 and three examples of how things are better today:

  1. Communication: My son is able to communicate and have a relationship with his grandparents across an ocean.
  2. Work: There are now companies where all their workers are remote. They don’t need to be in the same building let alone the same continent. This opens up workers many more job opportunities and companies all new talent pools.
  3. Entertainment: Most of us walking around with a device in our pocket that connects us to endless forms of entertainment: Music, TV shows, Movies, Podcasts… I could go on and on.

Now it’s your turn please comment below or share on social media with your favorite ways technology and the internet have improved your live and made the world a better place.

I’m looking forward to your responses!

Follow Up To “Resist Putting Your Digital Ads on Cruise Control”

This is a follow up to my previous post “Resist Putting Your Digital Ads on Cruise Control” about the Volkswagen Ad that was out of date.

If you remember the copy on the ad was

“It says you’ve arrived. Ahead of schedule.”

But the date was 2017.

Guess what! They updated it and I saw the new ad today. They didn’t even get a “thank you.”   Lol

It says you’ve arrived. Ahead of schedule. VW Jetta 2018

Resist Putting Your Digital Ads on Cruise Control

Everyone gets busy and one of the great things about technology is that it can automate a lot of things. Here are some great examples of automation:

  • The Nest thermostat.
  • Home automation, setting up your lights to automatically come on at night or when you are away.
  • Making your morning coffee. I need this one!

In marketing there are a lot of great automations examples as well:

  • Reporting, so you don’t have to spend hours pulling data and can concentrate on analysis.
  • Email campaigns. Campaigns that start when someone on your site fills out a form. So you don’t have to start a new campaign each time someone signs up.
  • Even automated bidding for digital campaigns is very helpful. This way your bids are automatically optimized so you don’t have to spend hours checking and rechecking them.

Today I was reminded that there are definitely things as marketers we need to remember to not set on cruise control. Automation ok, but you can’t just set it and forget it. Check out the ad from Volkswagen I saw on LinkedIn.

VW ad on cruise control - from 2017

See anything strange?

How about,

“It says you’ve arrived. Ahead of schedule.”

Um “The 2017 Volkswagen Jetta”????  And the ad simply goes to new cars. It’s May 2018!

This is a great example of automation taken too far. Clearly they have not looked at their campaign very closely since the beginning of the year. How do you think it is performing?

To have a successful digital campaigns on any platform you should monitoring them regularly for the following aspects of their performance:

  • Let’s get the first one out of the way. Regular audits of the message.
  • Does the message resonate with your audience?
  • Is it timely? In this case, an obvious no.
  • How’s the visibility? Is it still getting impression?
  • Are people engaging with  the ad?
  • Are your bids still acceptable? Has the ad seen an increase in cost per click for some reason?

Without monitoring these basic aspects you can end up with ads that don’t make sense and are largely ineffective, cost you more than they should, or even worse they could make you look silly.

Moral is automate when it makes sense, but don’t let it your ads go on cruise control!

@BbeS Changing to @BryanSCoe on November 14, 2014

@BbeS ---> @BryanSCoe Nov-14-2014The official Blackbird e-Solutions Twitter account will now be managed solely by our founder Bryan Coe. Bryan will merge his personal account into @BbeS  and change the name to @BryanSCoe.  The old personal account will then become @BryanSCoe1. If you follow @BbeS on Twitter have no fear, you won’t have to do anything to continue following Tweets from Bryan. If you are following @BryanSCoe please switch over to @BbeS by 11/14/14, after that the personal account will change to @BryanSCoe1.

Thanks!

September Tweetup in Lancaster PA

 

Lancaster PA Tweetups every 4th Thursday at 7:30 AM

It’s only a few days until the September TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen.

Thursday, September 25, 2014

Every month we seem to get more “Tweeple” at our monthly Tweetups. There’s no real agenda just a chance to meet a few new people and enjoy good conversation.

This is a public event so invite your friends too! We’re looking forward to seeing everyone again this month.

RSVP Here

Be sure to follow the hosts at @BbeS and @CommonWealthOnQ

We’d love to hear from you. Share your twitter handle in the comments!

Broad Match Keyword – Online Marketing Term of the Week

Broad Match Keyword

  1. A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match.
  2. Example: The broad match keyword: staffing marketing would trigger an ad if a user searched for any of the following.
    1. paid search keywordsmarketing for staffing agencies
    2. marketing a staffing company is hard
    3. marketing plans for the staffing industry
    4. As well as: staffing for marketing agencies

 

 

The Mantra of Digital Marketing: Be of Value!

Strive to be of value albert einstien

 

Some great words of wisdom from Albert Einstein. This is something that directly applies to Digital Marketing. “Strive not to be a success, but rather to be of value.” The key here is “To be of VALUE.” By creating something of value, success will follow.

Here are 3 things to think about when creating content:

  1. Is it valuable to someone? (other than yourself)
  2. What am I providing that is unique?
  3. Is it timely information?

Algorithm – Online Marketing Term of the Week

SEO algorithm diagramAlgorithm

  1. A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
  2. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.

Being a Solution Provider and Building Relationships

Last Thursday we took a trip to Middletown Connecticut to do a photo-shoot for one of our newest clients: A.R. Mazzotta. It was a lot of fun and great opportunity to spend time with the A.R. Mazzotta staff.

A.R. Mazzotta Logo - A Connecticut Staffing AgencyA.R. Mazzotta Employment Specialists is a staffing company that serves the state of Connecticut. They contracted us to develop their new website as well has to partner with them for their Digital Marketing. In the past few weeks we formulated the plan for new site and also started development.

Of course one thing every new website needs is quality images and photography. The President at ARM, Laura is fundamentally against using stock photos. You know, the photos that you can buy online that hundreds, maybe thousands of other companies are using. So, she wanted to use real photos of the company staff and employees.

One thing we always incorporate in our projects is a weekly status call. So while working on the planning stages of the website, I really started to get to know Laura’s and her company’s personalities. In this time I watched Laura go through two local professional photographers, without getting the quality of photos that she really wanted. Instead of just sitting and waiting until she found the right photographer or trying to push her to use stock photos, I decided to be proactive and take action.

Thinking outside the box to solve a client’s hard to resolve problem goes a looong way.

We don’t have an in house photographer, so I reached out to a photographer in our area: Matthew Lester. He travels around the country doing corporate photography. His niche is really recruiting material for universities. Recruiting for universities… a staffing company… I’ve seen a bunch of his work through social media and his site and I was sure he would be a good fit for ARM. One of the selling points besides the quality of his photos, is he also uses a special tool that syncs his camera to an iPad as he shoots. So we can see what the pictures look like as they are taken. This is something I think all photographers should use. No waiting, you can tell if the shots are working or not, right away. This excited Laura!

So we set everything up and headed to CT for the shoot. And guess what.. it went REALLY well! We managed to get all the shots we wanted and more. The client was at ease because they saw how good they were right away. Now with so many good shots, the hard part is choosing which ones should go on the site! I Can’t wait to see the finished product when the site launches.

“I really appreciate that you are solution driven. A perfect example is the photo dilemma.” Laura Pedersen – A.R. Mazzotta

This experience is not new for us and it embodies the philosophy of Blackbird e-Solutions. Thinking outside the box to solve a client’s hard to resolve problem goes a looong way. Even though we don’t typically do photography, being a solution is much, much better than waiting and letting the client get frustrated. After all sales and successful businesses are about building relationships. Not taking orders and dispensing a product.

Check out some “behind the scenes” pictures or our photo-shoot on Google+ or Facebook.

~~~ Just a disclaimer these are photos of Matt (Taken with a Samsung S4 phone), not by Matt. So don’t judge Matt’s skill by these photos. You can blame me. Haha ~~~

Photo-shoot with A.R. Mazzotta

 

August TweetUp In Lancaster PA

Lancaster PA Tweetups every 4 Thursday at 7:30 AM

It’s time for our monthly TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen.

Thursday, August 28, 2014

It’s a great way to meet a few new people and enjoy good conversation with your morning coffee.

We had a great turnout last month. We’re looking forward to seeing everyone this month.

RSVP Here

Be sure to follow the hosts at @BbeS and @CommonWealthOnQ