Why a Regular SEO Audit is Important for Your Website

SEO Audit cycle half

A website audit or SEO audit is very similar to taking your car to get an oil change. You know you need to do it and it will help extend the life of your car. Your mechanic will change the oil, check the fluids, check the air pressure, and more, but sometimes it can be […]

Founder Bryan Coe Discusses How To Leverage Analytics

Found Bryan Coe Discusses Google Analytics and Google Tag Manager on the Digital Marketing Blueprint podcast

Our founder, Bryan Coe, was recently featured in another podcast where he discussed how to leverage analytics, Google Tag Manager (GTM). The podcast was hosted by our friends over at The Digital Marketing Blueprint. Listen to the podcast Bryan Coe on The Digital Marketing Blueprint Key Takeaways How to leverage analytics Transparency with analytics Leveraging […]

Why Use Google Analytics and GTM?

google analytics log

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~John Wanamaker I’ve used this quote many times. It just really sums up the power of digital marketing and analytics. Just imagine if you knew which half was a waste of time. Think of how powerful your campaigns […]

Data Is Worthless to Marketing

marketer drowning in data

I know a bit over-dramatic, but for most marketing teams this is a sad truth. They have data all around them but it’s worthless.
They are almost literally drowning in it.

What’s the strategy?
Read more to find out!

#dataanalytics #digitalmarketing

Digital Marketing w/o Analytics is Like Driving w/o a Steering Wheel

digital marketing without analytics is like driving without a steering wheel

Digital Marketing without Analytics is like driving without a steering wheel. You wouldn’t drive down a windy road through the woods without a steering wheel, would you? Can you image just hoping that you’ll make it through the woods without running off course, or even worse crashing into a tree? Yikes! Why Aren’t You Using […]

A/B Testing – Digital Marketing Term of the Week

A-B Testing

A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test.  The goal is to identify changes that increase or maximize a set outcome: I.e. clicks, conversions, etc.

Online Marketing – What’s The Point?

calculating your ROI diagram 445

Or better said what’s your goal? What are you trying to achieve with online marketing. Unfortunately too many online marketing campaigns are started with out a clear goal or set of goals in mind. If there are goals in place often they are too vague to be meaningful. Let’s look at an old favorite. Our […]

Marketing Automation: Close The Loop on Marketing and Sales With

closed loop marketing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” […]

Content Marketing: The Evolution of Online Marketing

Content Marketing Billboard

We are at another turning point for online marketing. In the past year Google has reaffirmed the old mantra “Content is King” by updated their algorithm to penalize sites that were using SEO trickery to gain higher placement in search results. Think Panda and Penguin Updates. The advice coming out of the Googleplex has been […]

How to Set Up Google Analytics on Your Website

Last time we looked at your Current Online Presence and discussed some basic questions. Do you have a website? Do you or your organization have full control of this site? Do you have access or do you have someone that can quickly update your website? Do you currently track what happens on your site? (i.e. […]

Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing

This is the second post in our series “Killer Online Marketing for 2013” Want the whole series to be delivered straight to your inbox? Sign up for the free series Killer Online Marketing for 2013! Many of you have probably heard the popular mantra, “Ready, Fire, Aim.” This is often adopted to keep people or […]