Being a Solution Provider and Building Relationships

Last Thursday we took a trip to Middletown Connecticut to do a photo-shoot for one of our newest clients: A.R. Mazzotta. It was a lot of fun and great opportunity to spend time with the A.R. Mazzotta staff.

A.R. Mazzotta Logo - A Connecticut Staffing AgencyA.R. Mazzotta Employment Specialists is a staffing company that serves the state of Connecticut. They contracted us to develop their new website as well has to partner with them for their Digital Marketing. In the past few weeks we formulated the plan for new site and also started development.

Of course one thing every new website needs is quality images and photography. The President at ARM, Laura is fundamentally against using stock photos. You know, the photos that you can buy online that hundreds, maybe thousands of other companies are using. So, she wanted to use real photos of the company staff and employees.

One thing we always incorporate in our projects is a weekly status call. So while working on the planning stages of the website, I really started to get to know Laura’s and her company’s personalities. In this time I watched Laura go through two local professional photographers, without getting the quality of photos that she really wanted. Instead of just sitting and waiting until she found the right photographer or trying to push her to use stock photos, I decided to be proactive and take action.

Thinking outside the box to solve a client’s hard to resolve problem goes a looong way.

We don’t have an in house photographer, so I reached out to a photographer in our area: Matthew Lester. He travels around the country doing corporate photography. His niche is really recruiting material for universities. Recruiting for universities… a staffing company… I’ve seen a bunch of his work through social media and his site and I was sure he would be a good fit for ARM. One of the selling points besides the quality of his photos, is he also uses a special tool that syncs his camera to an iPad as he shoots. So we can see what the pictures look like as they are taken. This is something I think all photographers should use. No waiting, you can tell if the shots are working or not, right away. This excited Laura!

So we set everything up and headed to CT for the shoot. And guess what.. it went REALLY well! We managed to get all the shots we wanted and more. The client was at ease because they saw how good they were right away. Now with so many good shots, the hard part is choosing which ones should go on the site! I Can’t wait to see the finished product when the site launches.

“I really appreciate that you are solution driven. A perfect example is the photo dilemma.” Laura Pedersen – A.R. Mazzotta

This experience is not new for us and it embodies the philosophy of Blackbird e-Solutions. Thinking outside the box to solve a client’s hard to resolve problem goes a looong way. Even though we don’t typically do photography, being a solution is much, much better than waiting and letting the client get frustrated. After all sales and successful businesses are about building relationships. Not taking orders and dispensing a product.

Check out some “behind the scenes” pictures or our photo-shoot on Google+ or Facebook.

~~~ Just a disclaimer these are photos of Matt (Taken with a Samsung S4 phone), not by Matt. So don’t judge Matt’s skill by these photos. You can blame me. Haha ~~~

Photo-shoot with A.R. Mazzotta

 

TriStarr Staffing Launches New Website With Blackbird e-Solutions, LLC

We are excited to announce TriStarr Staffing’s new website! www.tristarrjobs.com

TriStarr Staffing new website screenshot

TriStarr is one of our oldest and best clients. We started working with them in 2006 to help them with their SEO and Website Analytics. Over the years the relationship has grown and we are now an integral part of their online marketing efforts.

TriStarr was not satisfied with their previous site because of navigation issues, updates were difficult and the old site generally needed a refresh to catch up with other modern websites.

TriStarr Staffing old site screenshot

The first step was to bring the site into a content management system, which makes updates and changes much quicker and easier. It also allows TriStarr to make updates themselves.  After that we looked at the aspects of online marketing that needed to be included in the new design.

  • SEO (Search Engine Optimization)
  • Social Media Marketing
  • Content Marketing
  • Paid Search & Social Advertising
  • Website Analytics and Reporting
  • Responsive Design

The final result was a holistically designed website which combines modern design with functionality. Whether you are an employer, job seeker or current employee at TriStarr, the new site contains targeted areas for each audience as well as secure access to employee and customer accounts.  Navigation was streamlined to make it “dead simple” for visitors to find the information they need.  Plus, using responsive design the site looks great no matter what device you are using.

“We are very excited to launch this new site,” says Joan Paxton, President of TriStarr Staffing. “TriStarr Staffing has so much to offer and our goal was to provide a website that simply and quickly gets job seekers, employees and clients the information they need to make informed decisions.”

Furthermore we developed the new site with the future in mind.

“Several new web based services will be rolled out in the coming months and the improvements in this new site are integral to their success.  These tools will improve the client experience and further differentiate TriStarr as the leader in our market,” says Scott Fiore, TriStarr’s Vice President

The site officially launched September 5, 2013. We are looking forward to the reaction and feedback from TriStarr employees, job seekers and clients, as well as continuing to provide great online marketing solutions for the company.

Want more information about the new site or how we can help your company build a great online presence?
Contact Bryan Coe 717-406-3900 or via the web: Contact US

Blackbird e-Solutions, LLC Launches New Site for The Protocall Group

Launch Day!

We are proud to announce that we’ve launched a new site with one of our best clients! The Protocall Group. www.protocallgroup.com

In 2012 The Protocall Group started down the road of rebranding from Protocall Staffing to The Protocall Group to match their business model. The group is comprised of 6 specialty companies. The old brand and website no longer fit with this model. We were already working together in a consulting capacity for social media and online marketing, so we were ecstatic when they chose us to develop a new holistic website that will combine many aspects of online marketing:

  • Web Development
  • SEO (Search Engine Optimization)
  • Social Media Consulting
  • Content Marketing
  • Paid search & Social Advertising
  • Website Analytics and Reporting

protocallgroup.com screenshot of new site

“We are excited to launch this new site,” says Kim Dobrzynski, Director of Marketing for The Protocall Group. “Our company has a lot to offer to job seekers and employers. This new site will enable them to find job opportunities and learn why taking advantage of our services will be a great decision for them.” Read the full press release on www.protocallgroup.com.

The new site launched today June 16, 2013. We are looking forward to the responses from Protocall’s clients and employees, as well as continuing the great relationship that our companies share.

Want more information about the new site or how we can help your company build a great online presence? Contact Bryan Coe 717-406-3900 or via the web: Contact US

Client Feeback – From Successfull Search Clients

We love client feedback like this. Not just because it makes us feel good, but because it means our clients are successful!

Received this message from a client today: “Met with a new client today.  Found us via web search. Website caused her to call us.”

Short and simple but great news!

you made us happy

Do Business Like a Shark – Outsource Company Weaknesses Focus on Strengths

I just read a post from one of our clients, TriStarr Staffing: Like A Shark – Focus On Your Companies Strengths – Outsource Your Weaknesses In his post Scott explains how sharks outsource their weaknesses so they can focus on what they are good at, hunting.

outsource like a shark

A shark “outsources” its weaknesses: keeping itself clean, and protecting itself from disease, to other fish.  Remoras clean parasites from the shark’s teeth and perhaps skin. Remoras eat the parasites off the underside of the shark to keep it healthy and alive. This allows the shark to remain healthy and focus on what it does best – hunt.  The Remora gets “paid” as well; they get a free meal and “protection.”

This concept can be related to your online marketing plan too. As I mentioned TriStarr Staffing outsources what they don’t understand, and yes it is true even large companies like Adidas, Armstrong and Verizon outsource their online marketing to agencies. Sometimes they even use multiple agencies!

We also work with a company in the industrial sector that is run by brilliant engineers, but when it comes to getting found online they’re at a loss. Your company may be very good at breaking down your client’s problems and delivering great solutions, but getting the word out about your services and successes… maybe not so much.

What’s the take away from this? Be a Shark and concentrate on your strengths and we’ll take care of your online marketing.

To learn more about how we can help, fill out the form below and we’ll get in touch with you.

I want to learn more about your services!

 

 

 

Website Development Sneak Peek: The Protocall Group

Sometime ago, it seems like forever, I wrote a post called: A Holistic Approach to Web Development, SEO, Social Media – Website Development for The Protocall Group. The post was about the website development project that we were starting with our long term client Protocall Staffing, now The Protocall Group.

With the development of the new website, we will be able to streamline Protocall’s overall online presence by better linking it with their social media properties on Facebook, Twitter, LinkedIn andGoogle+. The social media properties will not simply be profiles and pages on various platforms, but extensions of their website where they can engage employment candidates as well as clients.

Working with Protocall has been an exciting journey that  helped us become very intimate with the inner process of the company. Like any project, there have been a few hiccups along, but today we were ready for the soft launch of the new site which was released to internal Protocall employees today at 4pm EST.

After we get feed back and then approval from Protocall’s department heads and ownership, we’ll be ready for the full launch.

We didn’t want anyone to feel left out, so here’s a sneak peek of what’s coming.

Check out the images below:

The Home Page

Protocall Group Home page sneak peek

About the Protocall Group

About the Protocall Group sneak peek

Division Logos

Protocall Group Division Logos

Menus

Protocall Group division menus

We Love Client Feedback Like This!

I received an email from a client this week and among answering some questions she had this to say about Blackbird e-Solutions.

“I was just telling one of my co-workers that I am so glad we made the decision to do this project with you guys because I have such a high level of confidence in your abilities and your input and suggestions, which I value so very much…thanks again!”

It’s great when we can get this kind of excitement from our clients!

Goal for 2013, build more relationships like this!

A Holistic Approach to Web Development, SEO, Social Media

The Protocall Group Selects Blackbird e-Solutions for website development

We are proud to announce that one of our oldest and best clients has chosen Blackbird e-Solutions for their website development as they re-brand from Protocall Staffing to The Protocall Group.

The project was initiated earlier this spring because their current website, developed in 2007, is badly in need of a refresh. Protocall first provided an RFP to more than 10 development firms. Then after the first round of screening, they narrowed the competition to a short list of three.  After each of the three firms delivered a short presentation of their capabilities and vision of how to create a phenomenal online presence for The Protocall Group, we were awarded the contract!

One of the main deciding factors was our holistic approach. With the development of the new website, we will be able to streamline Protocall’s overall online presence by better linking it with their social media properties on Facebook, Twitter, LinkedIn and Google+. The social media properties will not simply be profiles and pages on various platforms, but extensions of their website where they can engage employment candidates as well as clients.

To complete the loop we’ll also be providing website analytics reporting in order to see how their website and other properties are performing.  As we do with every site, we’ll be developing the site with SEO best practices, as well as optimizing the content for SEO.

Here’s a list of the services we provide for The Protocall Group:

  • Social Media Consulting
  • Website Development
  • SEO – Search Engine Optimization
  • Paid Search & Social Advertising
  • Website Analytics and Reporting

We are VERY excited about the opportunity to work with the The Protocall Group to develop their new website as well as continue our existing relationship and project. The expected launch date for the new website is December 2012.

 

Does Your Company Need a Social Networking Policy?

Social Media in the Workplace

Do You Need a Social Networking Policy
by Jeannine Hohman, HR Strategist, TriStarr Staffing

Today’s employers are faced with many challenges, including managing a multi-generational workforce. Employees come from many backgrounds, cultures and the generations may span between World War II (born before 1940) and Baby Boomer (born 1941 – 1964) through Millennial (born 1980 – 2000). Managing different personalities, work ethics and conflicts may be challenging, but grasping and reigning in social networking for employees may be a necessity.

Some of the most recognized social media websites are Facebook, MySpace, LinkedIn, Twitter and YouTube. What was once just a personal way to communicate and stay in touch with people has now become a mainstay in both personal and professional communications and networking. The line between personal and professional time is becoming increasingly blurred as more employees bring home their laptop, telecommute or have access to the office after hours via remote access.

With regard to social media, an important message to get across to all employees is that what they say, do and post can be a reflection on your organization – that can be either positive or negative. The negative is usually where the trouble begins.

In today’s business environment, it is highly recommended to have a social media policy in place. A policy serves as a communication tool so that all employees are made aware of what is expected and what is not acceptable. In addition, having a clear, well written policy can help to protect the organization from negative activity and the “darker side” of these websites.

Below are some tips on what to consider when putting together a social media policy:

  • Not having a policy is risky – all it takes is one individual posting something negative or cringe worthy to expose the organization to bad publicity or even legal action.
  • Blocking sites may hurt the organization – by cutting access to certain networking sites, organizations may be turning away business. These sites can also be a valuable recruiting tool.
  • The policy should be clear and specific – Employees should understand the ramifications of not using the social networking media correctly. Some questions to consider: Can employees list the company as their workplace? Can they “friend” clients or vendors?
  • Define private – Many individuals are under the false impression that what they do and post on their personal computer remains private. Remind employees that posting on public forums is never private. Bad mouthing the organization or a fellow employee on the Internet is basically the same as putting the message on a billboard.
  • Give employees the tools needed to use social media effectively – training is essential. Again, the workforce contains multi-generations and not all of these generations are as knowledgeable or comfortable with this technology.

 

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Jeannine Hohman is a Human Resource Stategist at TriStarr Staffing.  She is responsible for providing organizations with strategic HR support through such services as employee handbooks, job descriptions, training, FLSA, policies, procedures and employment compliance issues.

 Disclaimer: TriStarr Staffing is one of our clients.

Virgin Logos: Branding or Arrogance?

I was talking with a client to day, and we were discussing a logo for one of their new divisions. The client found a logo from a another company that they really like. I liked it too. However, to me it doesn’t fit in with Virgin Logothe rest of their branding. So, I wasn’t sold on creating something similar.

I could have just said, “Yeah, I like it too. Let’s create something for you new division that looks like that.” That would be the easy route and I’m afraid that’s what other consultants have told my client in the past. There has been talk about creating a group that would encompass all their divisions and companies. With this in mind I decided to recommend we take a step back and look at how the new division’s logo fits into the image of the whole group.

One of the companies that I admire is Virgin, and something they are great at is branding. If you look at all the companies that are part of their network, almost all of the companies that carry the Virgin name use the name Virgin with the same font somewhere in their logo.

By including this simple piece in every logo it makes their brand recognizable. It doesn’t matter what the company is, people will recognize it as part of the Virgin organization. Right away the consumer has an idea of what to expect. You can see a number of the examples below:
virgin company logos

What do you think? Is this a good example of branding or arrogance?