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Category: Search Engine Marketing (SEM)

Search Engine Marketing is a combination of paid search and organic or natural search techniques. At Blackbird e-Solution our consultants will work with you to create a custom SEM plan to fit your businesses needs, creating a balance between organic search optimization and paid search engine marketing.

“Don’t forget About the Body” When it Comes to Website Optimization

Straight from the disembodied head of Matt Cutts… “Don’t forget the body” when you optimize your website. Each page of a website is made of at least 3 main parts. The Head: This is where links for style information, scripts and meta tags (Title, Description) are found.  The code in the Head is not directly […]

Which Marketing Channel Will Give You the Best Results? [Infographic]

Best marketing channels in 2014

This is a very interesting study performed by Conductor.  We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and Paid Social Ads) SEO They […]

Ever Wonder How Google Really Works?

Google seems to have a magical way of finding things online. I mean you just type something into Google and “boom!”, there’s your answer. Well, they actually have a process. Our friends over at QuickSprout created a great infographic that explains how Google really works in simple terms. Check it out! Courtesy of: Quick Sprout

Internet Marketers Did Not Invent Content Marketing

michelin man holding michelin guide

Did you know content marketing is not a new concept?   In 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways to maintain your car as […]

Marketing Automation: Close The Loop on Marketing and Sales With

closed loop marketing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” […]

Do You Know What Keywords Your Target Audience REALLY Uses for Search?

I often have this conversation with clients and potential clients. The client will usually say something like, ” We don’t want to target (insert keyword here), because that’s not what people in our industry use when they search.” There are many reason’s why this person might say this. Sometimes it’s because they’re too close to […]

Do Business Like a Shark – Outsource Company Weaknesses Focus on Strengths

outsource like a shark

I just read a post from one of our clients, TriStarr Staffing: Like A Shark – Focus On Your Companies Strengths – Outsource Your Weaknesses In his post Scott explains how sharks outsource their weaknesses so they can focus on what they are good at, hunting. A shark “outsources” its weaknesses: keeping itself clean, and protecting […]

Content Marketing: The Evolution of Online Marketing

Content Marketing Billboard

We are at another turning point for online marketing. In the past year Google has reaffirmed the old mantra “Content is King” by updated their algorithm to penalize sites that were using SEO trickery to gain higher placement in search results. Think Panda and Penguin Updates. The advice coming out of the Googleplex has been […]

AdWords Vouchers: Get $100 for Free!

We just received a bunch of Google AdWords Vouchers in a Pizza Box, and we’d like share them with you! Get Your Free $100 When You Sign Up for a Paid Search Plan Get $100 free when you sign up for Paid Search with us. Paid Search is a great way to get qualified visitors […]

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