Discussions about Blackbird e-Solutions and the Search, Tech and Localization Industries

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An Example of Black Hat Optimization Tactics

First a little disclaimer: Blackbird e-Solutions does not engage in Black Hat tactics and does not encourage it in anyway. Black Hat tactics are techniques the attempt to trick the search engine algorithms and can get you banned from the search engines. Click on the link for a more complete definition.

I was looking up something for a book that I have been reading. I’m actually advertising it over on the right side of the page too. The book is called Catalyst Code. It is a look at the structure of two sided business such as good Adwords, newspapers, eBay and many others. How they broke the code and were able to create a business in the form of a catalyst.

When I searched for something about the book today I came up with a site catalystcode.com and what I found shocked me. At the bottom of the page there is a list of words that have nothing to do with the book. Most of them are terms or phrases that have to do with gambling. In fact they are links to other sites that are link farms, and they appear to be affiliate sites. I’m quite amazed that the site has not been slammed or banned by the search engines. It is clear and obvious link spamming and link bait technique. It is however a great example of black hat tactics. I wonder if the publishers of the book know about the site and if the writers are in fact responsible for creating it…

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Home Sweet Home—A Mother’s Guide to a Career at Home as a Translator

The following article about working as a freelance translator is from guest writer and fellow translator Joanna Diez. Her native tongue is Polish, she has a Master’s Degree in Applied Linguistics and has lived and studied in Poland, Germany and USA. Currently an Arizona resident, translator, mom and part-time writer:

Home Sweet Home—A Mother’s Guide to a Career at Home as a Translator

In my article I will focus on important aspects of working as a translator at a home based office. This will be a short guide to this job for translators, who have children and who, realistically speaking, are mostly women and mothers. Of course, my article also refers to male work-at-home translators who are fathers, those may please replace the words mother/wife/she in the article with the words father/husband/he and vice versa—and accept my apologies, of course.

1. Setting Priorities

When you are a mom, who works at home as a translator, the most important thing is setting priorities. Of course, nobody expects you to declare if your kids or your work are the most important thing for you, but it is clear that priorities tend to change depending on certain factors. When an important project from a client comes in, the rest must wait. Organizing childcare, neglecting house chores for a while and focusing on the project become more important at this time. When workflow is slow, it is more important to focus on children, home and other errands. For a freelancer who also has a second full-time job as a mother and housekeeper, workflow tends to fluctuate due to the fact that she can’t and doesn’t want to give up all of her time to advertising, marketing, bidding for new jobs etc. Therefore a realistic approach would be not counting on a major career right away as well as a load of money after a month of translating. A slowly developing, steady base of clients and setting quality before quantity is the goal to success. If you are good, they will come back. Just keep your daily set priorities in mind.

2. A Flexible Approach to Your Schedule

You can plan ahead, but you also have to remember that all plans can end up being useless. Reasonable deadlines are key. If there is an urgent job you would not like to refuse, ensure one or two backups regarding childcare and other issues on this day or week. If one of your children is sick or has a break from school or preschool, you may want to choose to notify a couple of clients that you will not be in the office for a couple of days and refrain from bidding on or accepting new assignments. When everything comes at once and it usually does for me, try not to let anyone down. Working odd hours, serving takeout food, neglecting the house for a few days and dumping your kids once in a while on a friend or family member won’t hurt anyone. Set up a few emergency plans. It can be helpful to write them on your wall calendar—phone numbers of friends, pediatrician, leaving weekends unplanned, even marking hectic and less hectic times of day with different colors on the calendar may help. Just remember to keep your head cool. I once accepted a big yet pretty easy assignment due in a couple of days, paid a good friend—a stay-at-home-mother—to hang out with her kids at my house all day long for a week and ended up doing great—the client was happy, the kids had playmates and my friend earned a couple of dollars for watching them.

3. A Backup Plan

A backup plan can involve friend like described above. It can be a daycare nearby or your husband taking a few hours off work. When you are self-employed, there are no sick days or family days. You have to come up with your own solutions and remember if you say “no” too often to clients, they will tend to disappear. So write down a couple of backup plans in case of different emergencies, not only meaning sick kids, but also a repair guy coming to fix your roof or dealing with a problem HTML file.

4. Maintaining a Professional Image
An office at home, especially an office of a mother rarely looks like a real office. Sometimes a kitchen table pretends to be an office and a closet has clients’ files standing next to children’s books. But it is important to maintain a professional image for your clients. E-mails and faxes always need to be written on a proper letterhead, with signature and in a proper business style. It is not enough to check the e-mail and fax twice a day and there is no excuse for that. Most clients expect a prompt and professional answer to their inquiries and remember—they live in different time zones, too. You need a separate telephone and fax line for your business. Answer your phone in a professional way and keep kids’ voices in the background to a minimum—little children can be occupied in a variety of ways, usually by playing with something quiet and/or forbidden—kitchen utensils, complicated puzzles, stickers, glitter markers while older ones actually listen when you ask them to keep quiet for 10 minutes. Keep a stash of these next to your business telephone easy to reach in a crisis situation. It’s optimal to call your clients when children are out of the house, but with incoming calls, this is not always possible.

5. Options for Childcare
There are various options for childcare depending on the number and age of your children as well as your financial situation. The start is always difficult, because you make little or no money at all, but still try to solicit new business and build a client base. Therefore the cheapest options are best at the beginning. Working while a child is at school, using a babysitting co-op or sending your kids to a relative or friend who likes to watch them for free seem like best solutions at that point. Later, when a solid client base has been established and you depend on a steady workflow, a more stable and pricey childcare solution can be applied—a sitter, an au-pair, a daycare or after school program etc. The possibilities differ depending on the area of you residence. It is recommended to take a look at all of them, write them down and decide for a couple of the best ones that fit you shortly before you start your business.

6. Stay Cool!
The most important part of this multitasking job is to convince yourself that you can do it. No two days will be the same and you cannot expect it. But keep in mind: you are a flexible, strong individual who can handle hard and long days to achieve his or her goal—financial stability without leaving your children for eight hours a day in the hands of a stranger.

Enjoy!

What Does the Acronym “BbeS” stand for?

What Does the Acronym “BBES” stand for? Blackbird e-Solutions of course! You can even find it at AcronymFinder.com: BbeS. So it must be official. ;)

Blackbird e-Solutions Featured in Lancaster County Chamber of Commerce and Industry Newsletter, Again!

If you remember back in May we were featured in the Lancaster Chamber of Commerce and Industry’s monthly newsletter because of a connection I made with Superior Wash of PA and their sister company Accubright Systems LLC. I met a representative for both companies at the new members welcome event and ended signing both companies as clients. (See SEO Success for Superior Wash of PA)

A few months ago I attended a round table for international business, the first stage of a new committee that is forming at the chamber. The idea is to promote international business by helping companies in Lancaster that are engaged internationally and companies from other countries that are involved in Lancaster County. I was asked to be part of the committee because of my experience working and living abroad as well as working for foreign companies in the USA.

While at the meeting I met Mike Staab of Hamilton Precision Metals, a producer of metal strips and foils. HPM is active in many countries around the world. We talked about both our companies and specifically about our Localization and Translation Services. Then shortly after the round table Mike contacted me about a project for translating a Material Safety Data Sheet that would be sent to a client in Germany.

The Lancaster Chamber was so excited to see the new international group already producing connections that they decided to feature us in the September Chamber Newsletter.

“…During the meeting Coe explained one of his businesses’ services as international translating, prompting Staab to connect with Coe at the conclusion of the meeting, Hamilton Precision Metals is in communication in other countries daily. As a result of the program, Coe and Staab have finished one project together with plans to work together in the future…”

Read the full article: International Business Group Fosters Mutually Beneficial Business Relationship

If you missed the post from May check it out here: Blackbird e-Solutions Featured in Lancaster County Chamber of Commerce and Industry Newsletter! or the article Chamber Event Pays Dividends to Three Members

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Google Enters the Browser Race

Google is launching its own web browser that is aimed at Microsoft Explorer. Could this be a breath of fresh air for web users, fulfilling promises that the new browser will give surfing the internet a better experience? Or another way that Google can track what you do online, which they could use to bolster their AdWords by delivering surfing preferences and patterns to marketers.

“The Web gets better with more options and innovation,” Sundar Pichai, Google’s vice president of product management, and Linus Upson, Google’s engineering director, wrote in the posting. “Google Chrome is another option, and we hope it contributes to making the Web even better.”

Microsoft brushed aside the threat in a statement Monday from Dean Hachamovitch, Internet Explorer’s general manager.

“The browser landscape is highly competitive, but people will choose Internet Explorer 8 for the way it puts the services they want right at their fingertips … and, more than any other browsing technology, puts them in control of their personal data online,” Hachamovitch said.

  -From Google takes aim at Microsoft with new Web browser - Yahoo! News

If you look back through history, many believe MS used their dominance in the operating system arena to push Netscape out of business. Can Google over come this to be a competitor with their browser Chrome. Check out the Chrome Comic Book that explains Chrome.

Will the the fact that Google will also have a browser change the how you manage AdWords Campaigns? Or change the way professional search engine optimization is done?

Online Advertising Continues To Be Strong

Even with the slowdown in the US economy there is still plenty of activity in marketing online. Check out the article from InternetRetailer.com below…

As marketers look beyond traditional advertising, Internet ad spend grows.

Marketers are increasing investment in alternative media outlets, including the Internet, as their spending on traditional advertising media flattens, according to a new research report from private equity firm Veronis Suhler Stevenson.

Spending on alternative media, including the Internet, mobile, video games and other formats, will amount to about $81.67 billion this year and grow at a 17.6% annual rate between 2007 and 2012. By contrast, spending on traditional advertising media, estimated at about $378.48 billion for 2008, is expected to remain essentially flat during the same forecast period, VSS says.

U.S. spending on Internet advertising specifically is expected to be $36 billion this year, according to VSS. Here is a breakdown of major categories of Internet ad spending, with the projected spend for 2008 and compound annual growth rate between 2007 and 2011:

* Paid search and lead generation, $15.28 billion, 16.4%
* Online classified and display advertising, $11.08 billion, 10.6%
* Ad spending on the e-media outlets of print publications, $3.48 billion, 21.5%
* Ad spending on online video and rich media, $3.6 billion 38.6%
* Ad spending on Internet Yellow pages, $1.3 billion, 11.5%
* Ad spending on social networks and consumer- generated media outlets $1.4 billion, 43.3%.

While current economic conditions are contributing to only very slow growth in what marketers spend on traditional advertising and marketing, notes James Rutherford, executive vice president and managing director at VSS, alternative media is getting a boost from factors including “spending on entertainment media targeted at the youth market, and brand marketers shifting to alternative media to engage hard to reach demographics.”

InternetRetailer.com - Daily News for Thursday, August 21, 2008

Facebook : Videos from Pay Per Play - The Hub: Google first page in 7-8 hours! Easy!

Wow, this sounds too good to be true.. and well I would be willing to bet it is. There are many things that come to mind:

-How long can you hold that position?

-The search query: top exclusive restaurants manchester, without quotes will seemingly give you a large number of results. (BTW Google shows 157,000. Not 1.5 mil and your video is not on the top) Without quotes Google looks for the words any place on the page. Use quotes shows 1 result, this page!

-Ever heard of “Google Trends”. This tool shows you what searches are popular. Your query returns: “Your terms - top exclusive restaurants manchester - do not have enough search volume to show graphs.” This shows me that it is not worth optimizing for this.

-True SEO practices a balance of the number of times a query is searched and how many times it is used. Sure you can rank quickly for something that no one searches on or that is not being used, but what good is that?? On ths surface that can seem impressive. I would also be very cautious about mass distribution of your site/page/video, the search engines in particular Google consider this spam. It might give a high ranking that is short lived, but you can be penalized or even completely removed from results if you are associated with this.

Bottom line… for page rank longevity, tricks and manipulation search engines can hurt you more than help.

Facebook | Videos from Pay Per Play - The Hub: Google first page in 7-8 hours! Easy!

Top SEO Firms Paid for by the Following… - Search Engine Watch

It’s not always the wisest thing to share a post about from a potential competitor, but this guy writes a great post about some of the problems in the SEO Industry.

Top SEO Firms Paid for by the Following… - Search Engine Watch