Discussions about Blackbird e-Solutions and Search, Localization and Tech Industries

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Does your online presence help your career?

Many of us have heard stories about someone that lost their job, didn’t get a job or even didn’t get their teaching certificate because of something that was posted online. Whether you use MySpace, Facebook, a blog or you just have a website about yourself. It’s a big joke to Google yourself. It may sound arrogant or self fulfilling, but you might want to check it out.

Careerbuilder.com recently posted and article on their sight One-in-Five Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder.com Survey Finds. Surprised? Don’t be! It is becoming more and more prevalent that employers will check out potential candidates online. It’s happened to me too. Before I decided to go out on my own I was running my business on the side as a part-time consulting gig. I had an interview with another company and in the middle of the interview the interviewer asked me, out of the blue, “So, what’s Blackbird e-Solutions?” I was prepared for something like this to happen because I track and control what is online about me.

According to CareerBuilder.com 34% of the hiring managers they surveyed said that they found content online that caused them to dismiss the candidate. Here’s how it breaks down:

 
  • 41% - candidate posted information about them drinking or using drugs
  • 40% - candidate posted provocative or inappropriate photographs or information
  • 29% - candidate had poor communication skills
  • 28% - candidate bad-mouthed their previous company or fellow employee
  • 27% - candidate lied about qualifications
  • 22% - candidate used discriminatory remarks related to race, gender, religion, etc.
  • 22% - candidate’s screen name was unprofessional
  • 21% - candidate was linked to criminal behavior
  • 19% - candidate shared confidential information from previous employers

But there is still hope. 24% said that they found something that helped them make their decision and they chose the candidate:

 
  • 48% - candidate’s background supported their qualifications for the job
  • 43% - candidate had great communication skills
  • 40% - candidate was a good fit for the company’s culture
  • 36% - candidate’s site conveyed a professional image
  • 31% - candidate had great references posted about them by others
  • 30% - candidate showed a wide range of interests
  • 29% - candidate received awards and accolades
  • 24% - candidate’s profile was creative

Careerbuilder.com also gives some tips for how to keep your presence professional and clean:

1) Clean up digital dirt. Make sure to remove pictures, content and links that can send the wrong message to a potential employer before you start your job search.

2) Update your profile regularly. Make sure to include specific accomplishments, inside and outside of work.

3) Monitor comments. Since you can’t control what other people say on your site, you may want to use the “block comments” feature.

4) Join groups selectively. While joining a group with a fun or silly name may seem harmless, “Party Monsters R Us” may not give the best impression to a hiring manager. Also be selective about who you accept as “friends.”

5) Go private. Consider setting your profile to “private,” so only designated friends can view it.

So, the lesson is go out and have fun with social networking, but make sure you monitor what is actually out there. You never know who is looking….

Automated Translation: What Every Translator Fears

I read an article tonight about the a company called Language Weaver which offers automated translation. Their claim is that because they have lowered the cost of quality translations dramatically they are opening new markets for translation. Currently the translation industry is estimated to be $14 billion according to research and consulting firm Common Sense Advisory. Supposedly with the lower cost translation that Language Weaver offers with their translation technology, they estimate untapped markets that could reach a value of more than $67.5 billion.

 

From the article:

In a report on machine translation, Common Sense Advisory concludes a combination of global economic integration and growth of digital content under management puts pressure on price and volume factors for translation supply. "As government agencies, global manufacturers, and media companies flood their respective markets with information-based products and services, they demand staggering volumes and dirt cheap pricing from the translation supply chain." Common Sense Advisory has already observed that many firms have considered — and many more will evaluate — automated translation as a way to solve logarithmic growth in content volume, velocity, and volatility.

I have never specifically seen how well their software translates, but I am hesitant to believe that it can really replace humans. There also many levels of acceptableness for translation, and I don’t doubt that companies are looking into it. I mean we’ve all had an experience horrible instructions for assembling our latest toy. For something informal, maybe automated software is good enough, but for technical manuals, novels or marketing materials such a website. I would definitely invest in a real set of eyes having a look at it.

Location, Location, Location: Location Data For Everyone

There continues to be a lot of buzz about location data and local search. Both Google and Yahoo have developed services giving any, website using the code, the power to know a visitors location, including mobile devices and even without using a GPS. Google is doing this with their Gears Geolocaiton API and Yahoo! with their Fire Eagle service.

The new Gears Geolocation API can find your mobile device using cell phone towers that are close by or via your phones GPS. For PCs it uses the computers IP address. What advantage does this give users? Google uses the example of the European travel site LastMinute.com. The site has a location enabled restaurant finder for cell phones used to find restaurants near you.

Google states the location is not saved in anyway, but is simply used to provide more relevant search results. Websites must ask if it’s OK to track your location, and of course Google suggestion exercising caution when visiting sites you are not familiar with. So far Gears only works with Internet Explorer on Windows Mobile devices. For desktops IE or Firefox can be used. Google claims that the use of their API reduces the amount of time it takes to enter your location data each time you visit a site.

Yahoo’s Fire Eagle allows people to direct their phone to use location based information for third party sites. Or you can manually enter your data in the Yahoo system.

Maybe the scenes in sci-fi movies where you walk past a sign, it knows who you are and gives you a personalized message are not so far away. Could our phones be used to do this?

The Catalyst Code Website Falls Victim to Hackers

Yesterday I posted about the Catalyst Code website and how I was surprised to see them using Black Hat SEO tactics. I was really surprised because it appeared to be the official blog for the book and authors. They were listed at contributors. I couldn’t believe that such a high profile group would resort this. So, because I found the book quite valuable and was having a hard time swallowing this, I thought I would go straight to the source and ask them why they were using such tactics. It turns out they were shocked as well. Here’s the response that I received from coauthor Richard Schmalensee:

“Thanks very much for your note – which surprised us all. Here’s what we’ve heard from our web people so far:

‘Someone obviously spammed our site … actually went in and embedded that code in our site. We are working on it, but a note back to thank him for bringing to our attention the fact that we were spammed was very helpful – and we are taking steps now to address that, e.g. eliminate it and track back to see if we can determine who might have done it.

I just spoke with Todd at Sabre, he is speaking with his developers now to see how someone could have embedded code onto the site. Todd told me to call One and One, our hosting company to figure out how that may have occurred.’

Thanks again for letting us know we’d been spammed. It will be fixed.
Best,
Dick Schmalensee”

So it looks they were the victims of some hacker that was using their site to do what is called link spamming or spam indexing. Although, this is not something fun if it happens to you. I am glad to hear that they were hacked and it wasn’t something that they consciously did or approved.
Ah, the world is good again. ;)

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An Example of Black Hat Optimization Tactics

First a little disclaimer: Blackbird e-Solutions does not engage in Black Hat tactics and does not encourage it in anyway. Black Hat tactics are techniques the attempt to trick the search engine algorithms and can get you banned from the search engines. Click on the link for a more complete definition.

I was looking up something for a book that I have been reading. I’m actually advertising it over on the right side of the page too. The book is called Catalyst Code. It is a look at the structure of two sided business such as good Adwords, newspapers, eBay and many others. How they broke the code and were able to create a business in the form of a catalyst.

When I searched for something about the book today I came up with a site catalystcode.com and what I found shocked me. At the bottom of the page there is a list of words that have nothing to do with the book. Most of them are terms or phrases that have to do with gambling. In fact they are links to other sites that are link farms, and they appear to be affiliate sites. I’m quite amazed that the site has not been slammed or banned by the search engines. It is clear and obvious link spamming and link bait technique. It is however a great example of black hat tactics. I wonder if the publishers of the book know about the site and if the writers are in fact responsible for creating it…

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Home Sweet Home—A Mother’s Guide to a Career at Home as a Translator

The following article about working as a freelance translator is from guest writer and fellow translator Joanna Diez. Her native tongue is Polish, she has a Master’s Degree in Applied Linguistics and has lived and studied in Poland, Germany and USA. Currently an Arizona resident, translator, mom and part-time writer:

Home Sweet Home—A Mother’s Guide to a Career at Home as a Translator

In my article I will focus on important aspects of working as a translator at a home based office. This will be a short guide to this job for translators, who have children and who, realistically speaking, are mostly women and mothers. Of course, my article also refers to male work-at-home translators who are fathers, those may please replace the words mother/wife/she in the article with the words father/husband/he and vice versa—and accept my apologies, of course.

1. Setting Priorities

When you are a mom, who works at home as a translator, the most important thing is setting priorities. Of course, nobody expects you to declare if your kids or your work are the most important thing for you, but it is clear that priorities tend to change depending on certain factors. When an important project from a client comes in, the rest must wait. Organizing childcare, neglecting house chores for a while and focusing on the project become more important at this time. When workflow is slow, it is more important to focus on children, home and other errands. For a freelancer who also has a second full-time job as a mother and housekeeper, workflow tends to fluctuate due to the fact that she can’t and doesn’t want to give up all of her time to advertising, marketing, bidding for new jobs etc. Therefore a realistic approach would be not counting on a major career right away as well as a load of money after a month of translating. A slowly developing, steady base of clients and setting quality before quantity is the goal to success. If you are good, they will come back. Just keep your daily set priorities in mind.

2. A Flexible Approach to Your Schedule

You can plan ahead, but you also have to remember that all plans can end up being useless. Reasonable deadlines are key. If there is an urgent job you would not like to refuse, ensure one or two backups regarding childcare and other issues on this day or week. If one of your children is sick or has a break from school or preschool, you may want to choose to notify a couple of clients that you will not be in the office for a couple of days and refrain from bidding on or accepting new assignments. When everything comes at once and it usually does for me, try not to let anyone down. Working odd hours, serving takeout food, neglecting the house for a few days and dumping your kids once in a while on a friend or family member won’t hurt anyone. Set up a few emergency plans. It can be helpful to write them on your wall calendar—phone numbers of friends, pediatrician, leaving weekends unplanned, even marking hectic and less hectic times of day with different colors on the calendar may help. Just remember to keep your head cool. I once accepted a big yet pretty easy assignment due in a couple of days, paid a good friend—a stay-at-home-mother—to hang out with her kids at my house all day long for a week and ended up doing great—the client was happy, the kids had playmates and my friend earned a couple of dollars for watching them.

3. A Backup Plan

A backup plan can involve friend like described above. It can be a daycare nearby or your husband taking a few hours off work. When you are self-employed, there are no sick days or family days. You have to come up with your own solutions and remember if you say “no” too often to clients, they will tend to disappear. So write down a couple of backup plans in case of different emergencies, not only meaning sick kids, but also a repair guy coming to fix your roof or dealing with a problem HTML file.

4. Maintaining a Professional Image
An office at home, especially an office of a mother rarely looks like a real office. Sometimes a kitchen table pretends to be an office and a closet has clients’ files standing next to children’s books. But it is important to maintain a professional image for your clients. E-mails and faxes always need to be written on a proper letterhead, with signature and in a proper business style. It is not enough to check the e-mail and fax twice a day and there is no excuse for that. Most clients expect a prompt and professional answer to their inquiries and remember—they live in different time zones, too. You need a separate telephone and fax line for your business. Answer your phone in a professional way and keep kids’ voices in the background to a minimum—little children can be occupied in a variety of ways, usually by playing with something quiet and/or forbidden—kitchen utensils, complicated puzzles, stickers, glitter markers while older ones actually listen when you ask them to keep quiet for 10 minutes. Keep a stash of these next to your business telephone easy to reach in a crisis situation. It’s optimal to call your clients when children are out of the house, but with incoming calls, this is not always possible.

5. Options for Childcare
There are various options for childcare depending on the number and age of your children as well as your financial situation. The start is always difficult, because you make little or no money at all, but still try to solicit new business and build a client base. Therefore the cheapest options are best at the beginning. Working while a child is at school, using a babysitting co-op or sending your kids to a relative or friend who likes to watch them for free seem like best solutions at that point. Later, when a solid client base has been established and you depend on a steady workflow, a more stable and pricey childcare solution can be applied—a sitter, an au-pair, a daycare or after school program etc. The possibilities differ depending on the area of you residence. It is recommended to take a look at all of them, write them down and decide for a couple of the best ones that fit you shortly before you start your business.

6. Stay Cool!
The most important part of this multitasking job is to convince yourself that you can do it. No two days will be the same and you cannot expect it. But keep in mind: you are a flexible, strong individual who can handle hard and long days to achieve his or her goal—financial stability without leaving your children for eight hours a day in the hands of a stranger.

Enjoy!

What Does the Acronym “BbeS” stand for?

What Does the Acronym “BBES” stand for? Blackbird e-Solutions of course! You can even find it at AcronymFinder.com: BbeS. So it must be official. ;)

Blackbird e-Solutions Featured in Lancaster County Chamber of Commerce and Industry Newsletter, Again!

If you remember back in May we were featured in the Lancaster Chamber of Commerce and Industry’s monthly newsletter because of a connection I made with Superior Wash of PA and their sister company Accubright Systems LLC. I met a representative for both companies at the new members welcome event and ended signing both companies as clients. (See SEO Success for Superior Wash of PA)

A few months ago I attended a round table for international business, the first stage of a new committee that is forming at the chamber. The idea is to promote international business by helping companies in Lancaster that are engaged internationally and companies from other countries that are involved in Lancaster County. I was asked to be part of the committee because of my experience working and living abroad as well as working for foreign companies in the USA.

While at the meeting I met Mike Staab of Hamilton Precision Metals, a producer of metal strips and foils. HPM is active in many countries around the world. We talked about both our companies and specifically about our Localization and Translation Services. Then shortly after the round table Mike contacted me about a project for translating a Material Safety Data Sheet that would be sent to a client in Germany.

The Lancaster Chamber was so excited to see the new international group already producing connections that they decided to feature us in the September Chamber Newsletter.

“…During the meeting Coe explained one of his businesses’ services as international translating, prompting Staab to connect with Coe at the conclusion of the meeting, Hamilton Precision Metals is in communication in other countries daily. As a result of the program, Coe and Staab have finished one project together with plans to work together in the future…”

Read the full article: International Business Group Fosters Mutually Beneficial Business Relationship

If you missed the post from May check it out here: Blackbird e-Solutions Featured in Lancaster County Chamber of Commerce and Industry Newsletter! or the article Chamber Event Pays Dividends to Three Members

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