Welcome to the e-Life Blog, where marketing expertise meets momentum.
We share our experience through strategies, tool and behind-the-scenes insight that help companies grow. You’ll find marketing deep dives, campaign breakdowns and industry insights. This is where we document what is working in the industry, what’s next and how businesses can win.
Whether you’re a soccer brand scaling up, a club navigating marketing decisions, or a business owner curious about what drives real results, you’ll find useful ideas, actionable tips, and a dose of inspiration. eLife isn’t fluff. It’s the real playbook from a team that lives in the game and thrives on helping brands grow smarter and faster.
Direct Traffic Direct Traffic also sometimes called direct navigation, is traffic to a website that results from visitors typing the URL directly into a browser or clicking on a bookmarked link. This also often happens with Google’s suggestions. So, if you are looking for our company and start typing “blackbird”,
Bounce Rate Bounce Rate is a website analytics term that represents the percentage of visitors to a particular website who arrive on a page and then navigate away from the site/page without interacting with the page at all. The visitor does not go to a second page or click on
In a recent “Google Webmaster Central office-hours” video John Mueller weighed in the subject to say that your site will be fine without H1 tags or with many H1 tags. Basically, they are not critical for Google Search. However, he did say he would use them in the “proper” way
Hey Lancaster PA SEO and marketing professionals! There used to be a vibrant SEO group in Lancaster (Lancaster SEO Professionals), but unfortunately, it has been neglected for about 6 years. Guess what though. We’re helping to revive it! Our founder Bryan is part of a team of SEO professionals that
Something Strange Happened With Google Ads Call Tracking Recently. Call tracking and Click to Call ads are a great way to reach potential customers quickly. Especially on mobile devices. They have an opportunity to click right on the ad and call your business, which means there is very little friction.
SEM – Search Engine Marketing is the technique of online marketing through natural or organic search engine results and paid search advertising placement. The purpose of SEM is to gain visibility and increase traffic referrals from search engines: paid and/or organic. SEM is often confused to be only Paid Search/PPC
A Backlink (plural Backlinks) is an incoming link or hyperlink from a one web page to another page on a different website. When someone links to your site from their site Types of backlinks: Follow: This is a link that uses a tag that says “Follow this link to the
Right now Digital Transformation is a hot topic in business. Companies are finally seeing the writing on the wall that if you don’t embrace digital you will not survive. This includes every part of business. From sales, marketing, customer service, inventory management, customer retention, to other processes… The list goes
Topic Clusters is not a new topic, but it is getting a good deal of buzz recently. It’s also similar to the Digital Marketing Flowchart I’ve talked about for years. Think Macro SEO In the case of Digital Marketing, the idea is that your website is the center of your
Tracking Pixel A tracking pixel (also called a marketing pixel or pixel tag) is an HTML or Javascript code snippet that is added to a website that loads an invisible image when someone visits a website or opens an email. Typically used to track website or email activity include the
Facebook Ads are a very powerful way to reach your prospective customers online. With Facebook’s targeting, you can get very granular about specifically who you are trying to reach. You can target people’s interests, what types of things they like on Facebook, their activities online and much more. This technique
These acquisitions headline the growing interest in data and more so the need to understand data. The problem is more so the lack of understanding the data.
This summer is shaping up to be a hot one and we have some hot news too! Less than a year ago, last September, we officially open our doors again and started taking on new clients. Now less than 10 months later we are opening a new office. You may
What’s better for SEO using a subdomain or subfolder? Is there a reason why?
This is an age old debate when it comes to SEO. If you ask Google they’ll say they don’t really care if you use a subfolder or subdomain. You have to use what’s best for you.
I’m often asked things like the following about Quality Score in Google Ads. Can you SEO our landing page so it improves the quality score in Google Ads? We optimized our site, so why isn’t our quality score better? SEO Does Not Fix Quality Scores While optimizing a page for
As an SEO services agency, we are often faced with the question “How much should I really be paying for SEO services?” That is often a loaded question. It usually depends on the industry and the state of the companies findability when we talk to them. Look at it this
(SEO) Search Engine Optimization is no longer just about Keywords, it is about “searcher intent”. Searcher intent (also known as “user intent”) is the reason a person has for entering a query through a search engine. It used to be you just had to find the keywords people searched for
This is the third installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads (Imforza) For any content that you put online, it is critical that it
Search Engine Optimization (SEO) is often thought of as a strangely mystical practice that many people, including marketers, don’t understand. It then becomes an afterthought. The thing is though it is just a strategy that starts with the question, “what are people searching for online?” Keyword research is instrumental in
I know a bit over-dramatic, but for most marketing teams this is a sad truth. They have data all around them but it’s worthless.
They are almost literally drowning in it.
What’s the strategy?
Read more to find out!
#dataanalytics #digitalmarketing
Like a Phoenix Blackbird rising from the ashes. It has been a bit of a winding road, but after 4 years I’m happy to announce that Blackbird e-Solutions LLC is OPEN FOR BUSINESS and accepting new clients. The new Blackbird e-Solutions LLC will be similar to what the company was before with
