Welcome to the e-Life Blog, where marketing expertise meets momentum.
We share our experience through strategies, tool and behind-the-scenes insight that help companies grow. You’ll find marketing deep dives, campaign breakdowns and industry insights. This is where we document what is working in the industry, what’s next and how businesses can win.
Whether you’re a soccer brand scaling up, a club navigating marketing decisions, or a business owner curious about what drives real results, you’ll find useful ideas, actionable tips, and a dose of inspiration. eLife isn’t fluff. It’s the real playbook from a team that lives in the game and thrives on helping brands grow smarter and faster.
An investment property, but you can’t live in it A business, but you can’t walk into it Everywhere, but nowhere in particular A cost, but less than starting from scratch What Am I? *Find out 10/1/18
Something is brewing around here. I wouldn’t call it a comeback, but something old is becoming something new! Stay tuned to find out more.
I want to hear how you think the internet and technology have made our lives and the world better. Share this post and let me know how your ideas. Every once and awhile I like to take a look at how the world has changed through technology as well as
This is a follow up to my previous post “Resist Putting Your Digital Ads on Cruise Control” about the Volkswagen Ad that was out of date. If you remember the copy on the ad was “It says you’ve arrived. Ahead of schedule.” But the date was 2017. Guess what! They
Everyone gets busy and one of the great things about technology is that it can automate a lot of things. Here are some great examples of automation: The Nest thermostat. Home automation, setting up your lights to automatically come on at night or when you are away. Making your morning
The official Blackbird e-Solutions Twitter account will now be managed solely by our founder Bryan Coe. Bryan will merge his personal account into @BbeS and change the name to @BryanSCoe. The old personal account will then become @BryanSCoe1. If you follow @BbeS on Twitter have no fear, you won’t have to do
It’s only a few days until the September TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen. Thursday, September 25, 2014 Every month we seem to get more “Tweeple” at our monthly Tweetups. There’s no real agenda just a chance to meet a few new people
Broad Match Keyword A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match. Example: The broad match keyword: staffing marketing would
Some great words of wisdom from Albert Einstein. This is something that directly applies to Digital Marketing. “Strive not to be a success, but rather to be of value.” The key here is “To be of VALUE.” By creating something of value, success will follow. Here are 3 things to think
Algorithm A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.
Last Thursday we took a trip to Middletown Connecticut to do a photo-shoot for one of our newest clients: A.R. Mazzotta. It was a lot of fun and great opportunity to spend time with the A.R. Mazzotta staff. A.R. Mazzotta Employment Specialists is a staffing company that serves the state
It’s time for our monthly TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen. Thursday, August 28, 2014 It’s a great way to meet a few new people and enjoy good conversation with your morning coffee. We had a great turnout last month. We’re
Last February I wrote a piece about Facebook’s, then new, Graph Search (Clarifying Facebook Graph Search). The post centered on how Graph Search worked and what digital marketers need to do to take advantage of it. “Think 6 degrees of separation. Graph Search is Facebook’s attempt to really use their
Digital Marketing without Analytics is like driving without a steering wheel. You wouldn’t drive down a windy road through the woods without a steering wheel, would you? Can you image just hoping that you’ll make it through the woods without running off course, or even worse crashing into a tree?
A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test. The goal is to identify changes that increase or maximize a set
Blogging is not something that happens by accident. It is a skill that includes a process. Here are the key factors that go into creating “The Perfect Blog Post.” Use an Enticing Headline The title or headline is the first thing that people will see and it’s what shows up
I’ve written about this before (read Building a Website & Getting it Found Online is Not a “Once & Done” Tactic), but unfortunately many people still believe if they build and optimize a website once their site will be #1 in Search. Sadly this is rarely if ever the case with SEO
Image ALT Tags Or ALTernative Text Tags are HTML Tags that describe an image on a website. Search engines cannot understand images or text within images, so by added an ALT Tag, search engines are able to categorize them to help searchers find relevant images. If a browser is unable to
In the last few years Google has made more significant changes in it’s algorithm than ever before. It’s enough to make your head spin. If you feel like you have been punished by any of these updates, the first step is to determine exactly which guideline(s) you’ve violated. Hummingbirds and
Blog noun: A website or web page where an individual or individuals record opinions, updates, news and other timely information. verb: To add new material, news updates and/or other information to a webpage or blog.
Social Media meets real life! Next Thursday we’re hosting June Tweetup! Come out and join us for some coffee and networking. See you there! Don’t forget to follow ths hosts on Twitter @BbeS & @CommonwealthonQ Here are the details: When: Thursday, June 26th at 7:30am Where: Commonwealth on Queen Want to join? Let us know! Follow the link to RSVP: June Tweetup
