Beware of Oversimplified Paid Search Advice
I recently had a client in the fulfillment niche that shared a post from one of his contacts on LinkedIn. The post was advice for Paid Search for 3PLs. (In case you don’t know 3PL stands for Third Party Logistics). The advice the connection gave was overly simplified and a bit misleading. I’m going to […]
Google Offers Google Ads Credits to Small Businesses
With the COVID-19 news, We Wanted to Give You Some Good News. Google is providing $340 million in Google Ads credits to small businesses, although it isn’t clear yet how much each company will get. Also, while this is not immediate relief, it will help ease the costs marketing this year. You can learn more […]
Are H1 Tags Critical for SEO?
In a recent “Google Webmaster Central office-hours” video John Mueller weighed in the subject to say that your site will be fine without H1 tags or with many H1 tags. Basically, they are not critical for Google Search. However, he did say he would use them in the “proper” way on a page. As per […]
All About The Data – Google Buys Looker – Salesforce Buys Tableau
These acquisitions headline the growing interest in data and more so the need to understand data. The problem is more so the lack of understanding the data.
“Don’t forget About the Body” When it Comes to Website Optimization
Straight from the disembodied head of Matt Cutts… “Don’t forget the body” when you optimize your website. Each page of a website is made of at least 3 main parts. The Head: This is where links for style information, scripts and meta tags (Title, Description) are found. The code in the Head is not directly […]
Ever Wonder How Google Really Works?
Google seems to have a magical way of finding things online. I mean you just type something into Google and “boom!”, there’s your answer. Well, they actually have a process. Our friends over at QuickSprout created a great infographic that explains how Google really works in simple terms. Check it out! Courtesy of: Quick Sprout
Top 3 Ways to Get Punished by Google
Getting punished by Google can be tragic. It could not only slow down your incoming traffic, but even worse it could halt it completely. Search engines are always looking for ways to improve their search results because they know that the search algorithm with the best results wins. In the past couple of years, Google […]
Getting Into Holiday Campaigns – Google Style #GooglePartnersPumpkins
Google sent us a pumpkin today. Time to get our holiday campaign creative on! Thanks Google Partners! Are your online marketing campaigns ready for the holidays?
The World Has Gone #Hashtag Crazy – Justin Timberlake Video
It seems these days everyone is jumping on the #Hashtag bandwagon. The phenomenon was started by Twitter users. Essentially it started as a tag on a post to signify what the post was about. This created a way to tag your post so it would come up in search even though you didn’t explicitly mention […]
“Buy a Link Now” and What Will You Get?
Today I notice on the bottom of the Reuters site there are ads that are served by Marchex. After there ads their a link that says, “Buy a Link Now.” As an SEO this made me cringe a little. (Click image to Enlarge) The reason this bothers me is because clearly Google does not want […]
Google Trends Not Reporting Data for Wyoming
Here’s a strange tidbit of information. It doesn’t appear that Google Trends is reporting an data from the US State of Wyoming. I noticed it today when I was doing keyword research for an SEO project that I’m working on for a client. I even tested the keyword “dog. ” This still showed no searches […]
Google Offers Virtual Tours of Its Data Centers
Google has recently opened the doors (virtually of course) to it’s infamous data centers. Now you can see where your bits, bytes and gigabytes are traveling when you search for something on Google.com, watch a YouTube Video or send an email through Gmail. From the virtual tour: When you’re on a Google website (like right […]