5 Tips to Avoid Being Harvested by Google’s Farmer Update

By now you’ve probably heard of the Farmer Update that Google released in February for it’s algorithm. The update was primarily focused on cleaning up Google’s result pages by removing content farms. Content farms are sites that simply publish large amounts of content of little value in order to gain a high ranking with the search engines.

Supposedly only about 12 percent of Google search queries in the U.S. were affected. Now, you may think your site is pristine and won’t be affected by the update, but here are five tips make sure you are right.

  1. Be Original: Make sure what you are posting is unique in some way. If you want to use something you found elsewhere on the web.  A video, a survey, a chart, etc., make sure you add value.
  2. High Quality: Avoid simple mistakes such as misspellings, old information and get the facts right.
  3. Be an Authority: Have expertise in a certain subject? Write about it. Don’t just spit out something you know nothing about.
  4. Great Presentation: Break your content in to easily consumed chunks. Make it easy to read and engaging for visitors.
  5. Be Sure to Bring Value: If you follow the first four tips you should be on the right track to adding value. Plus, this doesn’t just help in the eyes of Google, but real people too!

    Yahoo Japan Dropping Own Search for Google Search Engine Technology

    As Yahoo tries to redefine itself around the world Yahoo Japan has decided to drop its own search engine technology for Google.

    “Yahoo Japan Corp. said Tuesday that it will use Google technology to run its search engine and search ad delivery system, after a similar deal in the U.S. was derailed by regulators concerned about a monopoly.”

    Did you know that Yahoo search in the USA is dead?

    A similar deal was attempted in the USA, but regulators threatened to block it because of fears the move would create a monopoly in search. Instead Yahoo in the USA is now run on Microsoft’s search engine Bing.

    Planning on optimizing for the Japanese market?

    Google isn’t the main player in the Japanese market. Unlike the USA Yahoo Japan receives about 50% of search engine traffic. Combined they draw 80%. The Japanese regulators seem to be less concerned with a search engine monopoly than US regulators. Although, a comparatively small market if the deal goes through Bing could really lose out in Japan.

    More news about the Search Engine Industry

    Think Locally in Every Way Possible – International SEO

    I just commented on an article over on Search Engine World. Check it out:

    This is a good post. To things really stick out though. Simply translating a keyword that works in one language to another language is definitely no guarantee for success. You really need to have intimate knowledge of the language/culture of the target market. Ideally you should use a native of the market to help you with keyword discovery. This leads into the second point: “Think local, in every way possible.” This is absolutely necessary for success!

    Original post: Top International Search Marketing Failures to Avoid in 2010

    “As we begin a new decade, our best chance for success in 2010 is to look back over the failures of our past in order to succeed with our programs in the future. Samuel Smiles once wrote, “We learn wisdom from failure much more than from success. We often discover what will do, by finding out what will not do; and probably he who never made a mistake never made a discovery.”