Retailers must work to improve their natural keyword performance

Although retailers are improving their efforts to grab better placement in natural search (as apposed to PayPerClick/paid search advertising), they still have work ahead of them.

Most retailers rely on holiday sales to boost their annual sales, and by doing a better job optimizing for better natural search results, retailers can boost traffic and increase sales for the holiday season.

Don’t wait! The holidays will be here before you know it. Now it the time to get your natural search optimization campaign underway!

Retailers must work to improve their natural keyword performance | InternetRetailer.com – Daily News