Which is Best For SEO: Subdomains or Subfolders?

What’s better for SEO using a subdomain or subfolder? Is there a reason why?
This is an age old debate when it comes to SEO. If you ask Google they’ll say they don’t really care if you use a subfolder or subdomain. You have to use what’s best for you.

SEO is a Strategy NOT a Tactic: Part 2 in a 3 Part Series

This is the second installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). (eMarketer) How do you create an SEO strategy that achieves “excellent or […]

Building a Website & Getting it Found Online is Not a “Once & Done” Tactic

I just read a great article about what business leaders must understand about SEO and Online Marketing. Here are a few of the things that the author discussed: Offline and online marketing go hand in hand Small changes to your site can have a big ripple effect. Mobile is more than just making your site […]

Do You Know What Keywords Your Target Audience REALLY Uses for Search?

I often have this conversation with clients and potential clients. The client will usually say something like, ” We don’t want to target (insert keyword here), because that’s not what people in our industry use when they search.” There are many reason’s why this person might say this. Sometimes it’s because they’re too close to […]

Onsite SEO – Best practices. What You Don’t Know Could Hurt You

In our post Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing we looked at your current online presence: Your Home Base. We asked you to answer the following questions. Do you have a website? Do you or your organization have full control this site? Do you have access or do you have […]

SEO is Not Dead, It’s Evolving

I came across a LinkedIn discussion today about SEO and if it is dying. Oddly enough I actually just had a discussion about this earlier today. I’ve paraphrased my comment below, but you view the full discussion over on LinkedIn. The thing is People have been predicting that SEO is dead for years, but just […]

Is “Social Media” More Important Than “SEO”?

Today another local marketing firm post an interesting statistic on Facebook. It was about the graph below where Google Trends shows how “social media” is now search on more than SEO and they implied that because of this, we should be spending our money on social media instead of SEO. Although this is an interesting […]

SEO Best Practices for Blogging

I recently had a client ask about SEO best practices for creating title tags for blog posts for their network of bloggers. Currently when the title and link to each blog post shows up in their network it shows a very generic title that gives very little indication to what the post is really about. […]

5 Tips to Avoid Being Harvested by Google’s Farmer Update

By now you’ve probably heard of the Farmer Update that Google released in February for it’s algorithm. The update was primarily focused on cleaning up Google’s result pages by removing content farms. Content farms are sites that simply publish large amounts of content of little value in order to gain a high ranking with the […]

5 Things you need to know about SEO for 2011

2011 is sure to bring many changes to the SEO industry and the internet in general. Here are some things to get you started in the new year. SEO is not dead. This is maybe the most important thing to know as we head into 2011. SEO is not dead. In 2010 there were many […]