Our Week in Twitter 2012-09-13

Our Week in Twitter 2012-09-06

Our Week in Twitter 2012-08-30

SEO is Not Dead, It’s Evolving

I came across a LinkedIn discussion today about SEO and if it is dying. Oddly enough I actually just had a discussion about this earlier today.

I’ve paraphrased my comment below, but you view the full discussion over on LinkedIn.

The thing is People have been predicting that SEO is dead for years, but just as before, good SEO’s will continue to follow SEO best practices and adapt to the new changes.

The recent changes are part of an evolution not the death of SEO. As the way people use the internet changes, the search engines need to adapt too. Google’s Panda and Penguin updates are an extension of an ongoing process to provide the most relevant search results.

Some of the major things they are fighting are the tactics that people use in order to “game” the search engines; Such as the link farms or creating fake posts on a hundred sites to point to one piece of real content, as well as copying from a reputable site and pasting it into another with the hopes to gain a better ranking.

As search and social are becoming more and more intertwined, neither can live in a vacuum. For example: Your social strategy should include your keywords, your search strategy should include social indicators and so on..

A good SEO professional will study the following:

  • Keyword research (how people are really searching to find products or services like yours)
  • Historical data (website analytics – how people arrived at your site and what they did there)
  • Social indicators (how people are engaging with your site)

Then combine  great content and SEO best practices (i.e. site structure, unique tags, etc.) using the data from the above areas and create a strategy that produces great content in a the best format as well as encourages engagement.

The bottom line though is content is, was and most likely always will be king. If you don’t have great unique content that is properly implemented, you will struggle to have success with search and social.

Those that look for ways around this or a quick fix by using questionable tactics are the ones that are dying, not SEO.

 

HootSuite Users Can Now Use HootSuite to Manage Their Google+ Pages

After asking and asking and well… asking again, HootSuite users can now use HootSuiite to manage their Google+ pages!

Hootsuite Google+ Header

HootSuite is an online dashboard that allows people manage multiple social media accounts as well as work with teams. When working with a team you can do such things as assign tweets to your team members, so the right person is replying. Among other things you can also schedule tweets, bulk schedule and upload files through the HootSuite platform.

Yesterday the company announced that after running beta testing it was going to allow all users, regardless of their account type, to manage their Google+ pages.

hootsuite love

Woohoo, or should we say Hoot Hoot to HootSuite for listening to their users and giving them the functionality they wanted.

Now how do you add your Google+ Page to Your HootSuite Dashboard?

Don’t worry, we’ve got you covered.

It’s simple: Make sure you’re logged into your Google+ account. Then click on the owl icon on the top of the toolbar on the left side to access your profile. Then click on the Add A Social Network under My Social Networks. Click Connect with Google+ and Allow HootSuite to access your Google account. Then choose the pages you want to connect. That’s it, you’re done!

Employers: You Might Not Be Able to Demand Access to Employee’s Social Media Accounts

On June 18, 2012 the PA House of Representatives introduced Bill 2332, also known as – PA’s Social Media Privacy Protection Act. The bill is meant deter employers from requesting social media passwords and access to personal social media accounts of employees and prospective employees.

Employers are still able to view and use what is found in the public domain. That means if you are posting something negative about your employer on a social media site, such as Facebook or Twitter, your employer is within their rights to fire. Employers can also restrict usage of electronic devices and internet site.  However the bill specifically states what they are not permitted to do:

Section 3.  Privacy protection.

(a)  General rule.–An employer may not request or require
that an employee or prospective employee disclose any user name,
password or other means for accessing a private or personal
social media account, service or Internet website.

(b)  Refusal.–An employer may not do any of the following:

(1)  Discharge, discipline or otherwise penalize or
threaten to discharge, discipline or otherwise penalize an
employee for an employee’s refusal to disclose any
information specified under subsection (a).

(2)  Fail or refuse to hire any prospective employee as a
result of the prospective employee’s refusal to disclose any
information specified under subsection (a).

Read the full bill here: House Bill – 2332

In my opinion this is absolutely the correct decision. Expecting employees and prospective employees to give up their passwords to social media is a clear violation of privacy. It would be like expecting them to give you their personal email account passwords or the password to their personal voicemail.

What do you think?

As an employer if you’re nervous about how employees are using social media platforms, the best thing to do is have a clear company wide policy with the rules.  If you need help with this reach out to us. We can help you create the social media policy that best suits your business.

Is “Social Media” More Important Than “SEO”?

Today another local marketing firm post an interesting statistic on Facebook. It was about the graph below where Google Trends shows how “social media” is now search on more than SEO and they implied that because of this, we should be spending our money on social media instead of SEO.

Although this is an interesting phenomena, I’m not sure it is directly related to where people should spend their marketing dollars. Although I do believe social media is becoming ever more important, it’s a fallacy to think SEO is becoming less important. In fact I believe one can’t live without the other. A better way to judge this would be a comparison of the traffic to search engines and/or number of search queries in general, compared to the traffic and other usage metrics related to social media.

Don’t get me wrong social media is definitely a powerful tool, and if you’re company is not involved in it already.. it probably should get started. However, social media in itself does not eliminate the need to have a properly configured website that follows SEO best practices.

Plus, using Google search trends to determine the SEO (The process used so that one’s website is found in search) is a cyclical argument.

Our Week in Twitter 2012-04-22

Our Week in Twitter 2012-04-15

Our Week in Twitter 2012-04-08