Does Search Traffic Show a Decline in the Power of TV Commercials

retro tvI’ve been working on an SEO project for a client that has a variety of websites. One aspect the project entails going through multiple sites and making sure they are following onsite SEO best practices. Keywords include product names, brand names as well as other related phrases. Many of the sites have a page of videos with their latest TV ads. So, I was curious to see the trend comparison between “tv ads” and “tv commercials.” Basically to see if one is a more important keyword phrase than the other. What I found was quite interesting.

For a long time we have heard that online marketing is replacing TV marketing. There are plenty of people on both sides of this argument. If you look at the chart below, you’ll see that from 2004 to September 2012 there has been a steady decline in Google searches for both keyword terms.

What does this tell us? Does it tell us that less people care about tv ads? Does it mean tv commercials are making less of an impact? Maybe that TV in general is on the decline.

What do you think? Share your opinion in the comments.