Bing is Still Growing Strong – Do You Use Bing?

According to comScore Bing continues to grow and eat away at Google’s market share.

In the last six months Bing has grown from 11.2% in September 2010 to 13.6% in February 2011, a total of 0.5%. Inversely there has been a 0.2% drop in Google’s share. Microsoft’s newly found buddy, Yahoo, has held steady, while Ask lost .2%.

These aren’t ground breaking numbers, but they show that Google is not invulnerable and that Microsoft is doing something right with their new search engine.

Do you use Bing?

search engine share

Microsoft & Facebook Team up to Make Search More Social – 4 Things You Should Know

Recently Microsoft has been creating relationships that will give their search engine Bing more market share. The deal with Yahoo and Bing that was announced earlier this year, went into effect recently and is a major consolidation of the search industry. Next up Facebook.

The idea is to bring what your friends “like” on Facebook and sites using Facebook’s open graph to search results. So, when you use Bing to search for a topic in news, articles that your friends “like” through Facebook might show up with their names and profile picture. This will also include movies, cafes, restaurants, etc. Microsoft has also added Facebook profiles to their people search. All of this should help Bing gain more ground in the search engine world. Even though Microsoft is providing search technology for Yahoo the two companies are still making their own decisions about how to display the results.

With this partnership the web is becoming more and more connected. Here a four things you should know.

1. Search is evolving. Google become the powerhouse it is today by creating new technology that did a much better job at deciphering what the most relevant results for users. Using their algorithms and spiders they are able to evaluate large amounts of websites and data to do this. Now with the Facebook Microsoft partnership, Bing will be able to show results that your trusted friends believe are good. When it comes to social, Google is playing catch up.

2. Customer experience will be king. Google’s mantra has always been “content is king”. Well, it is still important, but companies will not be able to stop there they will need to make sure that customer have a good experience with their brand. Now you won’t even have to ask your friends their opinions will simply show up in Bing search results.

3. Search and Social will continue to merge. We are seeing this already, but it will become more apparent that you can no longer think of search/SEO and Social Media as two separate things.

4. We will all need to be master of our domain. Facebook has continues to be under scrutiny with their privacy and individuals ability to set their own Facebook privacy settings. Both Microsoft and Facebook have assured that users will still have control over what Facebook shares with Bing, but they have to actually know how to an make the effort to manage these settings.

Yahoo Japan Dropping Own Search for Google Search Engine Technology

As Yahoo tries to redefine itself around the world Yahoo Japan has decided to drop its own search engine technology for Google.

“Yahoo Japan Corp. said Tuesday that it will use Google technology to run its search engine and search ad delivery system, after a similar deal in the U.S. was derailed by regulators concerned about a monopoly.”

Did you know that Yahoo search in the USA is dead?

A similar deal was attempted in the USA, but regulators threatened to block it because of fears the move would create a monopoly in search. Instead Yahoo in the USA is now run on Microsoft’s search engine Bing.

Planning on optimizing for the Japanese market?

Google isn’t the main player in the Japanese market. Unlike the USA Yahoo Japan receives about 50% of search engine traffic. Combined they draw 80%. The Japanese regulators seem to be less concerned with a search engine monopoly than US regulators. Although, a comparatively small market if the deal goes through Bing could really lose out in Japan.

More news about the Search Engine Industry

It’s the Google Age Dummy – Protect Your Personal Brand

In today’s world everyone Google’s each other. Before you date someone, before companies hire new employees, maybe you Googled your friends too and hey, there’s a good chance that’s how you found my site. I’d also be willing to bet that 95% of i googled myselfpeople that are reading this have Googled themselves at least once. Because of what I do for a living I realized that what you don’t know could hurt you. I Google myself regularly. A year or two ago I found that a guy in California with the same name as me committed a murder. I was a little shocked when I found it! What if that had come up in a job interview or when I was working with a client that Googled me and didn’t realize it wasn’t me.

Once when I was applying for a job, I think it was in 2006, I had been doing some of my own work in the side under my company name, and the interviewer tried to be slick and in the middle of discussing something else he dropped, “so what’s Blackbird e-Solutions”. I was prepared though and explained it was a side project I was working on. For many people that might have been a little scary, but I fully expect that people will check up on me online.

So, if we know everyone is Binging, Yahooing and Googling each other (sounds a bit obscene doesn’t it?) What can we do about it? Is there anyway to make sure people find what you want them too? Yes and no. What I mean is there is no way to control what other people are posting on line about you. Unless it is some sort of slander and worth suing for but by then the damage is usually done. There was a time when I controlled the top ten for “bryan coe“, now I think 5 out of 10 are sites or profiles I control. Including 1-4.

There are a few things you can do to get your import stuff on the top of the search results.

1. Register a domain name in your name.
This is a great one, but can be tough if your name is Joe Smith. I use bryancoe.us but also own bryan-coe.com as well as others. Just registering it is not enough though, but we’ll come back to this. You ca register you domain here: 1&1 Internet

2. Set up a personal blog.
This can be fun. I started one when I was living a in Europe and wanted to be able to keep my friends and family up to date. (Just so you know this was before Facebook even MySpace) Here some popular blog platforms that make it easy: Blogger, LiveJournal, TypePad, WordPress

3. Set up social media profiles.
Facebook carries a enormous ranking power, so it’s natural that the profiles also do. You can even customize your own url. The same goes for LinkedIn: Vanity URL. There are a tone of others out there too. Check out the list on Wikipedia: Social Media

4. Set up a website.
This one is for the more ambitious person, but there are some great open source content management systems out there that can make it quite easy WordPress, Joomla, Drupal . Plus many hosting companies offer free site development tools. 1&1 Internet

5. Point your domain.
To come back to the custom domain idea. If you are not so ambitious to set up your own blog or site, that’s ok too. You can register your domain and then point it to one of your social media profiles, such as Facebook or LinkedIn. Ask your host or where you registered your domain for how to do this.

These tips should help you protect your personal brand and help people find what you want them to find.

Google Still Clear #1, but Bing Now Tied with Yahoo Search

In the past year with the launch of Bing by Microsoft, we’ve seen the death of Windows Live and Bing jump bring to a neck and neck race with Yahoo Search. Does Bing have a chance of ever catching Google though?

Search Engines compared

Search Engine Optimization Myths

SEO is a tough field. Here are 3 Search Engine Optimization Myths that should help understand a bit better.

#1 Search engine optimization is magic and website optimization professionals use secret tricks to get high rankings.
It is true that there are a many aspects that go into how websites are ranking in the search engine results, but that does not make it magic. Like any field it takes time and effort to learn how the search engines work, but there are no secret tricks. Anyone that claims they have “tricks” to get your site ranked is probably doing something that could get your in trouble.

#2 Search engines such as Google, Yahoo and Bing are the enemy.
In fact it is quite the opposite and this one ties into myth #1. All three search engines have webmaster guidelines that can be found on their sites. Only when you are doing something that doesn’t follow their guidelines does your site get treated like an opponent. They want you to succeed!

Yahoo! Search Content Quality Guidelines
Guidelines for successful indexing: Bing
Google Webmaster guidelines

#3 You need to submit your website to 1,000 search engines to achieve a high ranking.
This is one of the oldest myths. 1st where are all these search engines and where do they get their data? Anyone that wants you to pay for a service like this is not looking out for your best interests. In fact they are most likely spamming the search engines, which could get your site penalized or completely removed from their results.

Actually there are not many true independent search engines out there. Check out this tool to see how they are all intertwined. Search engine Decoder.

McAfee Report: AOL Safest Search Engine, Yahoo! Most Dangerous

One year after it’s first study of the safety of search engines McAfee, Inc released an update to their The State of Search Engine Safety report.

The study includes the top five search engines Ask, AOL, Google, MSN, and Yahoo!, which account for about 93% of searches. Search safety was analyzed using the over all Mcafee SiteAdvisor ratings as rating specific types of dangers: browser exploits, e-mail, downloads, scams, annoyances (such as pop-ups), and links to other such sites. The analysis found that, overall, the trend for search engine results has become safer. However Yahoo! and MSN have become for dangerous, with Yahoo! up 1.1% to 5.4% and MSN showing a .3% increase to 4.2%. AOL returns the safest results with 2.9% of dangerous results. This even beats Google, which is a curious result, as AOL uses Google’s search engine. What is it that AOL is doing to achieve this? Ask improved their results the most in the last year with a decrease of 2.6%.
Dangerous Results Graph in %(from mcafee.comGraph from mcafee.com.

Most Dangerous Google Zeitgeist Categories:

1. Digital Music 19.1%
2. Tech Toys 18.1%
3. To Do Online 17.5%
4. Technology Queries 13.5%
5. Christmas Craze 11.8%


Keywords returning the most risky results:

1. bearshare 45.9%
2. screensavers 42.0%
3. limewire 37.1%
4. kazaa 34.9%
5. lime wire 33.3%

Another interesting finding from the study, is that scam sites (sites selling free software, ringtone sites with misleading billing practices, and deceptive work-at-home ploys) are more often found in sponsored results (paid for results). Scam sites represent 3.2% of sponsored results, and only .07% of organic results. The search engines could work to keep scam sites from buying advertising from their systems, which could greatly lower this number. Unfortunately this is seemingly not aggressively practiced, and in reality it may be a result of business objectives. Blocking even the most notorious of bad ads from advertising systems, could cause a negative affect on revenue. So, their is incentive to “look the other way”.

Online risk is of course greatly influenced by individual activity, although the safety of search is also dependent on how well the search engines filter out dangerous sites from their results. It is not yet clear if the trend for search engine safety will continue to improve, and unfortunately scammers, crooks and those engaged in malicious activity continue to look for new ways to achieve their objectives. If search engine companies continue to improve their efforts to improve the safety, they will win customer loyalty which will in turn improve their revenue. Creating a win/win situation.

For the full report please visit: The State of Search Engine Safety