Social Media: You’ve Got to be Willing to PLAY to PLAY

This is a great video from Erik Qualman, author of Socialnomics. The whole way we look at the return on investment for social media is inherently flawed.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics” -Erik Qualman

Title quote from Alex Bogusky, Co-Chairman, CP&B

Top 20 Social Networking Sites

According to the Hitwise (the leading global online competitive intelligence service) Facebook is still holding the number one spot and MySpace is continuing it’s descent and has now been bested by YouTube. Another interesting note is that even with all the talk about Google Buzz. It’s not even ranking. Where are you concentrating your social media campaigns??

Top 20 Social Media Sites as of 3-27-20

Top 20 Social Media Sites as of 3-27-20 source: Hitwise.com