John Wanamaker, known to many as a “pioneer of marketing,” once said;

“Half the money I spend on advertising is wasted;

the trouble is I don’t know which half.”

Imagine a world where you knew which half worked…

**Now imagine a world where you knew how many sales you could close, just by the amount you spent on online marketing.**

##### Our Digital Marketing Strategy Solutions do just that!

The way it works is a very simple formula, and to get started all you need are a couple of things from your sales team. ** How much is a new sale worth** and the

**.**

*conversion rate from leads to sales*Once you have this information, we can look at the formula outlined in the diagram below.

If start from the bottom and move up; What do you need to do to land 10 new clients?:

- Determine or define the average value of a new client or sale. (Let’s use $1,000)
- Next if you know your typical close rate (We’ll use 50%)
- Then you can figure out how many leads you need to get 10 sales. (In this case you need 20 leads)
- Then we would figure out the percentage of visitors that become leads. We’ll use 1% here. So then you need 2,000 visitors.
- So finally, we would use our online marketing tools to drive 2,000 visitors to your website.

As you can see, using this formula you’ll be able to see exactly the *return on your online marketing investment!*

#### Ready to get started?

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