What is Search Marketing?
One of the top activities online continues to be search. People use search engines to find just about everything. For business Search Marketing is a great tool because it helps you get in front of potential customers at the time that they are specifically looking for the products and services that your company offers.
A long-term strategy to get found online is to optimize your website so that it follows SEO best practices. To get fast visibility as well as long-term Paid Search may be the best option for you.