Search Engine Marketing (SEM)
Online advertising is growing faster than
any kind of advertising (including traditional
print, radio,
etc...) and search engine Pay Per Click (PPC) is
poised to lead the online sector. Online advertising
in general and search engine PPC, have both grown
into billion dollar industries in the USA alone.
Average cost per click is also expected to rise as
competition for keywords continues to grow. This
may have an adverse effect on ROI.
Search Engine Marketing is a combination
of organic or natural search and paid search techniques.
At Blackbird e-Solution our consultants will work
with you to create a custom SEM plan to fit your
businesses needs, creating a balance between organic
search optimization and paid search engine marketing.
We also offer multilingual SEM.
The Blackbird e-Solutions Search Engine
Marketing Consultants can manage
your campaigns with both Google
Adwords and Yahoo!
Search Marketing. By using Blackbird
e-Solutions Search Engine Marketing Management you
will receive the following benefits:
 Dedicated
Consultant For Your Account
PPC
campaign Management (Yahoo! Search Marketing, Google
Adwords)
PPC
bid management
Landing
page Optimization
Tracking
And Reporting
Pay Per Click Marketing (PPC):
Pay Per Click Marketing is the quickest and most
transparent way to drive qualified traffic to your
web site. The way it works is you pay for each
time someone clicks on your ad and not for impressions
or each time your ad is shown. This is a very effective
and much quicker way to get your website in front
of more people. With organic search engine optimization
you have to wait for the search engines to come
to
you, this way you don’t have to wait for
them to rank your web site. Your advertisement
is placed
almost instantly. Plus, when using organic search
engine optimization you are subject to algorithms
for you search engine rankings. With PPC
search engine marketing you choose your ranking
by the
amount you
bid. So through your PPC campaigns the ranking
is left up to how much you can afford. The trick
is
finding the balance between how much to spend vs.
how much traffic is created.
The Myths:
One of the biggest myths about Search Engine Marketing
and Search Engine Optimization is that you need to
send your site to hundreds of search engines to get
the best results. This can actually get you
in trouble with the search engines. Many
services like this are looked at as spam. In fact
there are two major
players that control the majority of the search engine
industry: Google and Yahoo. Google is the clear leader
with around 50% of all search queries and Yahoo!
ranks number 2 with about 20%. In many cases the
smaller
search engines receive their results from the two
main players: Google and Yahoo!
Contact
us for a free Quote!
Please also see: Search Engine Optimization
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