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A B C D E F G H I J K L M N O P
Q R S T U V W X Y Z
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A
301 Redirect: Or permanent
redirect is a server setting that redirects traffic
from one URL to another
while sending a 301, or “permanent,” status
code to the requesting client.
404 Error: The error that occurs when a requested
file cannot be found.
A/B Split: Or A/B Testing is a method of comparing
the performance of two sponsored listings, landing
pages or other promotional content.
Adsense: Google's pay-per-click, context-relevant
program available to blog and web publishers as a
way to create revenue.
Adwords: The advertiser program that populates the
Adsense program. The advertiser pays Google on a
per click basis.
Aggregator: A web-based tool or desktop application
that collects syndicated content.
AJAX: An acronym (Asynchronous Java Script and XML)
representing a way to create real-time Web applications.
Akismet: Comment spam filter popular with WordPress
blogs.
Algoholic: A person who obsessively follows search
engine algorithm changes.
Algorithm: In SEO, the formula that search engines
use to determine the ranking of websites on their
results pages.
ALT Tag: A tag included in the source code of an
image to define alternative text for site visitors
who cannot or do not wish to view graphics. The ALT
Tag can also be displayed while an image is loading.
Anchor Text: Text used in hyperlinks that link to
another location on the web.
Anonoblog: A blog site authored
by a person or persons who don't publish their name.
API: An acronym (Application Programming
Interface) representing a computer system or application
allowing
for requests to be made of it by other programs
and allows for data to be exchanged. Think "programmable
web"
Archives: Most often an index
page, often organizing posts or entries by either
category or date.
AstroTurfing: A fake grass roots
push to generate buzz or interest in a product,
service, or idea.
Often this movement is motivated by a fee or gift
to the writer of a post or comment or may be written
under a phony pseudonym.
Atom: A popular feed format used
for syndicating content.
Authority Page: A web page that
search engines recognize as having an outstanding
level of trust, as represented
by inbound links, among other websites in a similar
community.
Avatar: A graphical image or likeness
that replaces a photo of the author of the content
on a blog.
B
Banned: Removed from
a search engine’s results.
Black Hat: An SEO methodology that includes techniques
not in compliance with the search engines’ guidelines
for webmasters. Also used to describe a person who
engages in black hat techniques.
Blog: Short for weblog, a regularly
updated journal style web page that is generally
presented in reverse
chronological order and allows readers to post comments.
Also a verb: to blog – to write a blog.
Blogger: A person who blogs.
Blogoshere: The community of blogs and bloggers.
Broad Matching: A pay per-click-keyword
matching option in which an advertisement is displayed
for
all search queries that include a given keyword or
phrase: in any order, with or without additional
words. Variants, synonyms and plurals are usually
included in broad matching.
C
Canonical URL: The preferred, or
primary, form of a URL. Often websites use various
forms for
their
URL, for example: http://www.blackbirdesolutions.com/
and http://blackbirdesolutions.com. It can be
difficult for search engines to determine which is
the canonical
form.
Cascading Style
Sheets (CSS): A simple language used
for adding style (e.g. fonts, colors, spacing)
to Web documents. Can also be used for placement
of
content and is used as a file that is
separate from the content itself.
Client: A program or computer that requests
information from another computer over
a network. (e.g. Web
browser)
Client-Side Tracking: A web analytics technique
that includes adding small scripts or
images to web pages
and monitoring user activity via a third
party server.
Cloaking: A
deceptive technique of showing different content
to search engine
robots than normal visitors using a standard
browser.
Consumer Generated
Media (CGM): Information
created and shared among consumers
online using
blog entries, email, person
websites, social bookmarking
sites, message boards, etc...
Content Management
System (CMS): Software used to publish and manage
web content.
D
Dashboard: The administration area on your blog software
that allows you to post, check traffic, upload
files, manage comments, etc.
Date-Based Archives: The
archives of a blog site, organized by time-stamp.
Most blogs have some form of time-stamp. Some
list archives weekly, but
most list the archives monthly.
Del.icio.us: A
social bookmarking site owned by Yahoo!
Allows users to quickly
store, organize
(by tags) and share favorite web pages. Users can
also subscribe to RSS feeds of others and share
a
page specifically with another user.
Digg: Digg is a place for people to discover, share
and recommend content from anywhere on the web.
Domain Name: The
identifying name or address of an internet site.
An example: "german-to-english.com"
E
Ecosystem: A community and their environment functioning
as a whole. The blogosphere can be viewed as an ecosystem.
Edublog: A blog site focused on education, be it
teacher, administrator, consultant or student.
EFF: The Electronic Frontier Foundation (EFF) is
the leading civil liberties group defending your
rights in the digital world
Entry: An individual post or article published on
a blog. Each of these entries, while appearing in
an index, are also web pages unto themselves.
F
Feed: The RSS or Atom feeds used by news aggregators
(aka feed readers).
FeedBurner: FeedBurner
, owned by Google, is a tool allowing web sites,
blogs and podcasts to "burn" content
into a simple way for readers to subscribe (incl.
email).
Feed Reader: An aggregator of content, subscribed
to by the user, so that specific content or search
results arrives in their "reader". Among
the popular (and free) tools are Feed Demon, Net Vibes and Google Reader.
Findability: Refers to being locatable. Though
tied closely with Information Architecture on
the Web,
particularly within one site, findability has also
become a popular term in creating a findable, locatable
and navigable presence on and across the web and
social networking.
Folksonomy: The collective indexing
using tags, labels or keywords, created by the
content consumers. Tagging system such as
Delicious, Digg and
Technorati are examples of this type of social indexing.
G
Geotargeting: The method of determining the geolocation
(the physical location) of a website visitor
and delivering different content to that visitor
based
on his or her location, such as country, region/state,
city, metro code/zip code, organization, Internet
Protocol (IP) address, ISP or other criteria.
Used in online advertising services as well as
SEO.
Global Navigation: Links or menus that appear
on every page of a website.
H
HTML: The acronym for HyperText
Markup Language.
The coding language used to create and
link together documents and files on the World Wide
Web. The code is embedded in and around text and
multimedia files in order to define layout, font,
colors, and graphics.
Hat Tip: A hat tip is a public acknowledgment to
someone (or a website) for bringing something to
the blogger’s attention. Also known as H/T.
Hits: A
measurement used in Web
Analytics, a "hit" is often defined
as any request for a file from a Web server.
In one web page, there could be several files embedded
in it; including, images, JavaScript, media files,
etc.
Hyperlink: an object, as text or graphics, linked
through hypertext to a document, another object,
etc. Used on the World Wide Web.
I
Impression: Wach time
an advertisement or web page is displayed.
Inbound Links: Links
pointing to a website from other sites. Inbound links
were originally important (prior to the emergence
of search engines) as a primary means of web navigation;
today their significance lies in search engine
optimization (SEO).
Invisible Text: Text on a website that is
not automatically and easily visible to visitors.
(e.g. Text color the
same as background, too small to read, etc...) A Black Hat technique that is considered spam by most search engines.
K
Keyword: A word or phrase describing the content,
product, service or purpose on a webpage. A word
or phrase used in a search engine query.
Keyword Density: The
number of times a keyword or phrase appears on a
page divided by the total number
of words on the page. Location and font style of
keywords is also considered. (i.e. title, bold, headings.)
L
Landing Page: Or entry page, a web page where visitors
initially enter a website. Also, pages that are targeted
and optimized in order to draw visitors.
Linkability: A web page’s perceived potential
for receiving Inbound Links.
Linkbait: Web
content specifically created to attract
Inbound Links and/or has high Linkability.
Long Tail: Search queries that are less frequently
used, but are more focused and usually longer.
The idea is that people using queries that are
so narrow
know what they want and are more likely to convert.
M
Mashup: Most often a web application that combines
data from more than one source into a single tool.
Not necessarily restricted to online applications
MicroBlogging: A form of blogging allowing users to compose brief
text updates and publish them. These messages can
be submitted and received by a variety of means and
devices, including text messaging, instant messaging,
email, mobile device, MP3 or the web. Twitter is a good example.
Moblogs: A blog published directly to the web from
a phone or other mobile device.
Movable Type: Movable
Type is a served web
publishing platform (it sits on your server) created
by SixApart, the same
folks who operate Typepad (a
hosted web publishing platform -- hosted on their
server).
MyBlogLog: A Yahoo-owned community and social networking
site that tracks traffic and visits to member sites.
N
Navigation (Nav): A menu of links or buttons allowing
users to move from one web page to another within
a site.
News Aggregator: A web-based tool or desktop application
that collects syndicated content.
Newsvine: An
open source, community news service, which lets members
customize the news viewed by "seeding" articles
or posting for others to view and rate.
NoFollow: An HTML attribute
instructing search engines to not allow a hyperlink to
a web page to be influenced
in ranking by that link. Used to combat certain
types of search-engine spam (link fams, link
spamming)
O
Organic SEO: Optimization efforts that
effect areas of search excluding pay-per-click. Also
called Natural SEO.
S
Search Engine Optimization: The
act of optimizing a webpage or website using keywords
in order to improve
traffic via "organic" search results.
SEO: Acronym for Search Engine Optimization
Sidebar: A column (or multiple columns) along
either or both sides of a site's main content
area. The
sidebar is often includes contact information
of the author, the site's purpose and categories,
links to archives, honors and other widgets.
SMO: Acronym for Social Media
Optimization.
Social Media
Optimization: A set
of methods for generating publicity through social
media, online communities and community websites.
Spambot: Aautomatic software robots that post spam
on a blogs, contact forms and other forms.
Social Bookmarks: A method for internet users to
store, search, organize, and most importantly - share
web pages. Some examples are Digg, Delicious and
StumbleUpon.
Social Media: This
can include audio, video, photos, text, files, blogs...just
about anything, which everyone can use to
publish, share and discuss content on the web.
Splog: Nickname for Spam Blogs, or blogs not providing
their own or real content. Sploggers use automated
tools to create fake blogs full of links or scraped
content from other sites in order to boost search
engine results.
Stickiness: Or Website Stickiness is the measured
by the amount of usage (repeat usage) and the amount
of time spent on the site.
Syndication: Or
Web Syndication makes your website or blog material
available to multiple other
sites.
V
Viral Marketing: Marketing
that encourages people to pass along
a marketing message.
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