As Yahoo tries to redefine itself around the world Yahoo Japan has decided to drop its own search engine technology for Google.
“Yahoo Japan Corp. said Tuesday that it will use Google technology to run its search engine and search ad delivery system, after a similar deal in the U.S. was derailed by regulators concerned about a monopoly.”
Did you know that Yahoo search in the USA is dead?
A similar deal was attempted in the USA, but regulators threatened to block it because of fears the move would create a monopoly in search. Instead Yahoo in the USA is now run on Microsoft’s search engine Bing.
Planning on optimizing for the Japanese market?
Google isn’t the main player in the Japanese market. Unlike the USA Yahoo Japan receives about 50% of search engine traffic. Combined they draw 80%. The Japanese regulators seem to be less concerned with a search engine monopoly than US regulators. Although, a comparatively small market if the deal goes through Bing could really lose out in Japan.
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