By now you have likely heard of it, but can you answer the question; What is content marketing? Read on and find out what it really is!
Content marketing is a technique that combines many different aspects of online marketing. This can include all or some of the following aspects:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Paid Search
- Website Analytics
- Lead Tracking
It is the development of relevant and engaging content to attract visitors from your target audience to your site. This might include any number of the following things:
- Blog posts
- Case studies
It is also the act of using content to acquire and engage potential new customers and tracking the effectiveness of your campaigns. When visitors come to your site you can track what they do on the site and how engaged they are using tools such as the following:
- Website analytics
- Lead capturing
- Lead tracking tools
Put all these techniques and tools together and you have Content Marketing. It excels where traditional marketing fails. It is non-interrupt and instead of preaching to customers, content marketing is giving your potential customers something that makes them smarter or makes their lives better.