Internet Marketers Did Not Invent Content Marketing

Did you know content marketing is not a new concept?   In 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways to maintain your car as […]

Marketing Automation: Close The Loop on Marketing and Sales With

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” […]

The World Has Gone #Hashtag Crazy – Justin Timberlake Video

It seems these days everyone is jumping on the #Hashtag bandwagon. The phenomenon was started by Twitter users. Essentially it started as a tag on a post to signify what the post was about. This created a way to tag your post so it would come up in search even though you didn’t explicitly mention […]

Facebook Security Settings Are Under Your Control

There seems to be another chain post on Facebook that is misleading people about how Facebook security settings work.  Here’s the post: “Hello to all of you who are on my list of contacts of Facebook. I would like to ask a favor of you…. You may not know that Facebook has changed its privacy […]

Simplified Blogging – Blogging Before the Internet Age

Think blogging is new. This is what it looked like before the internet age.

Do Business Like a Shark – Outsource Company Weaknesses Focus on Strengths

I just read a post from one of our clients, TriStarr Staffing: Like A Shark – Focus On Your Companies Strengths – Outsource Your Weaknesses In his post Scott explains how sharks outsource their weaknesses so they can focus on what they are good at, hunting. A shark “outsources” its weaknesses: keeping itself clean, and protecting […]

Content Marketing: The Evolution of Online Marketing

We are at another turning point for online marketing. In the past year Google has reaffirmed the old mantra “Content is King” by updated their algorithm to penalize sites that were using SEO trickery to gain higher placement in search results. Think Panda and Penguin Updates. The advice coming out of the Googleplex has been […]

Facebook Honors MySpace, Adds Mood To Posts

Out with the old, in with… no wait how does that goo? If you don’t have something new, use something old?? Anyway, Facebook has added a throw back to the MySpace mood. You remember MySpace right. “Bryan is feeling happy.. is feeling sad …feeling bored….” —- Actually there’s a bit more to it too. You […]

LinkedIn Skill Endorsements – Are You Providing Value or Gaming The System?

Some time ago LinkedIn added “Skill Endorsements” to their profiles. This is a way for others to validate you for your skills. Or perhaps it can be taken as a vote of confidence. I think this is a great idea. However if you were waiting for it, here comes the “but.” It seems with every […]

Clarifying Facebook Graph Search

With all the talk this week about Facebook Graph Search I decided to break from the Killer Marketing for 2013 series to talk a bit about this new search tool. Although understanding Graph Search will certainly play a part of your success in 2013, so maybe it is not that big of a break after […]