Resist Putting Your Digital Ads on Cruise Control

Everyone gets busy and one of the great things about technology is that it can automate a lot of things. Here are some great examples of automation: The Nest thermostat. Home automation, setting up your lights to automatically come on at night or when you are away. Making your morning coffee. I need this one! […]

@BbeS Changing to @BryanSCoe on November 14, 2014

The official Blackbird e-Solutions Twitter account will now be managed solely by our founder Bryan Coe. Bryan will merge his personal account into @BbeS  and change the name to @BryanSCoe.  The old personal account will then become @BryanSCoe1. If you follow @BbeS on Twitter have no fear, you won’t have to do anything to continue following Tweets […]

September Tweetup in Lancaster PA

  It’s only a few days until the September TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen. Thursday, September 25, 2014 Every month we seem to get more “Tweeple” at our monthly Tweetups. There’s no real agenda just a chance to meet a few new people and enjoy good conversation. This […]

Broad Match Keyword – Digital Marketing Term of the Week

Broad Match Keyword A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match. Example: The broad match keyword: staffing marketing would trigger an ad if a […]

The Mantra of Digital Marketing: Be of Value!

  Some great words of wisdom from Albert Einstein. This is something that directly applies to Digital Marketing. “Strive not to be a success, but rather to be of value.” The key here is “To be of VALUE.” By creating something of value, success will follow. Here are 3 things to think about when creating content: […]

Algorithm – Digital Marketing Term of the Week

Algorithm A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.

Being a Solution Provider and Building Relationships

Last Thursday we took a trip to Middletown Connecticut to do a photo-shoot for one of our newest clients: A.R. Mazzotta. It was a lot of fun and great opportunity to spend time with the A.R. Mazzotta staff. A.R. Mazzotta Employment Specialists is a staffing company that serves the state of Connecticut. They contracted us […]

August TweetUp In Lancaster PA

It’s time for our monthly TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen. Thursday, August 28, 2014 It’s a great way to meet a few new people and enjoy good conversation with your morning coffee. We had a great turnout last month. We’re looking forward to seeing everyone […]

How Staffing Agencies Can Leverage Facebook Graph Search for Recruiting

Last February I wrote a piece about Facebook’s, then new, Graph Search (Clarifying Facebook Graph Search). The post centered on how Graph Search worked and what digital marketers need to do to take advantage of it. “Think 6 degrees of separation. Graph Search is Facebook’s attempt to really use their platform to find information.” Today […]

Digital Marketing w/o Analytics is Like Driving w/o a Steering Wheel

Digital Marketing without Analytics is like driving without a steering wheel. You wouldn’t drive down a windy road through the woods without a steering wheel would you? Can you image just hoping that you’ll make it through the woods without running off course, or even worse crashing into a tree? Yikes! So why do so […]