Algorithm – Digital Marketing Term of the Week

Algorithm A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.

Being a Solution Provider and Building Relationships

Last Thursday we took a trip to Middletown Connecticut to do a photo-shoot for one of our newest clients: A.R. Mazzotta. It was a lot of fun and great opportunity to spend time with the A.R. Mazzotta staff. A.R. Mazzotta Employment Specialists is a staffing company that serves the state of Connecticut. They contracted us […]

August TweetUp In Lancaster PA

It’s time for our monthly TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen. Thursday, August 28, 2014 It’s a great way to meet a few new people and enjoy good conversation with your morning coffee. We had a great turnout last month. We’re looking forward to seeing everyone […]

How Staffing Agencies Can Leverage Facebook Graph Search for Recruiting

Last February I wrote a piece about Facebook’s, then new, Graph Search (Clarifying Facebook Graph Search). The post centered on how Graph Search worked and what digital marketers need to do to take advantage of it. “Think 6 degrees of separation. Graph Search is Facebook’s attempt to really use their platform to find information.” Today […]

Digital Marketing w/o Analytics is Like Driving w/o a Steering Wheel

Digital Marketing without Analytics is like driving without a steering wheel. You wouldn’t drive down a windy road through the woods without a steering wheel would you? Can you image just hoping that you’ll make it through the woods without running off course, or even worse crashing into a tree? Yikes! So why do so […]

A/B Testing – Digital Marketing Term of the Week

A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test.  The goal is to identify changes that increase or maximize a set outcome: I.e. clicks, conversions, etc.

How to Create the Perfect Blog Post

Blogging is not something that happens by accident. It is a skill that includes a process. Here are the key factors that go into creating “The Perfect Blog Post.” Use an Enticing Headline The title or headline is the first thing that people will see and it’s what shows up in search results, emails and […]

SEO and Web Design – Plan for a Ongoing Updates

I’ve written about this before (read Building a Website & Getting it Found Online is Not a “Once & Done” Tactic), but unfortunately many people still believe if they build and optimize a website once their site will be #1 in Search. Sadly this is rarely if ever the case with SEO and Web Design. You could […]

Image ALT Tags – Digital Marketing Term of the Week

Image ALT Tags Or ALTernative Text Tags are HTML Tags that describe an image on a website. Search engines cannot understand images or text within images, so by added an ALT Tag, search engines are able to categorize them to help searchers find relevant images. If a browser is unable to display an image for any reason […]

What is Content Marketing?

By now you have likely heard of it, but can you answer the question; What is content marketing? Read on and find out what it really is! Content marketing is a technique that combines many different aspects of online marketing. This can include all or some of the following aspects: Search Engine Optimization (SEO) Social […]