How Well Do You Know Your Brand?

I came across this image today of an advertising campaign from Jeep. It’s very simple, but brilliant! When you see the simple box, never on a flat surface (which is the key to the campaign), with a P and Jeep written inside, what comes to mind? Maybe:  The idea that Jeeps are so rugged that […]

Virgin Logos: Branding or Arrogance?

I was talking with a client to day, and we were discussing a logo for one of their new divisions. The client found a logo from a another company that they really like. I liked it too. However, to me it doesn’t fit in with the rest of their branding. So, I wasn’t sold on […]