5 Steps to a Successful Online Marketing Program

online marketing magnifying glass

Be clear about your goals for the program. If you don’t know your goals, you will never know if you are successful or not. Sit down and really evaluate what you want out of your online presence. Do you want more eyeballs? More sales? Are you trying to replace a channel you used previously?A good example […]

Our Website Should Work as Hard as Our Sales People

We hear this often from clients and prospects. The problem is many companies believe if they build a site it will sell by itself. Unfortunately this is rarely true. Yes, websites can replace salespeople and I’ve definitely seen this happen, but it doesn’t just happen on its own. Building a website then forgetting about it […]