Building a Website & Getting it Found Online is Not a “Once & Done” Tactic

I just read a great article about what business leaders must understand about SEO and Online Marketing. Here are a few of the things that the author discussed: Offline and online marketing go hand in hand Small changes to your site can have a big ripple effect. Mobile is more than just making your site […]

5 Steps to a Successful Online Marketing Program

Be clear about your goals for the program.  If you don’t know your goals, you will never know if you are successful or not. Sit down and really evaluate what you want out of your online presence. Do you want more eyeballs? More sales? Are you trying to replace a channel you used previously. A […]

Our Website Should Work as Hard as Our Sales People

We hear this often from clients and prospects. The problem is many companies believe if they build a site it will sell by itself. Unfortunately this is rarely true. Yes, websites can replace salespeople and I’ve definitely seen this happen, but it doesn’t just happen on its own. Building a website then forgetting about it […]