Blackbird e-Solutions Announces Merger with Scheffey Integrated Marketing

Lancaster, PA (October 2, 2014) – Blackbird e-Solutions, LLC and Scheffey Integrated Marketing announce a merger between the two marketing companies. The strategic collaboration provides enhanced services to clients of both businesses spanning from traditional and digital marketing and advertising to social media, public relations, website development and creative services.

Scheffey Integrated Marketing’s roots date back to 1990 when they started as a traditional marketing agency. Today, with their on-staff expertise and experience in marketing planning, strategic consulting, sales integration, media planning, design & copywriting, web development, public relations and social media. Blackbird e-Solutions becomes the perfect complement of services as digital marketing continues to play a growing role in the marketing industry.

Bryan Coe Digital Marketer and Entrepreneur

Bryan Coe: Digital Marketer and Founder of Blackbird e-Solutions

Blackbird e-Solutions founder, Bryan Coe, joins the Scheffey team as Digital Marketing Strategist bringing 10 years of expertise in online marketing, localization, SEO, social media, web advertising and analytics.

“Digital marketing strategy touches many aspects of the marketing world and will continue to be a driving force in the industry,” said Bryan Coe, founder of Blackbird e-Solutions, LLC. “Joining forces with Scheffey creates an opportunity to grow in this space and better serve both our clients by presenting them with greater services and demonstrating positive ROI.”

“The digital world continues to impact marketing, customer and client engagement and our culture more and more every day,” said Scott Scheffey, President and Strategic Director, Scheffey Integrated Marketing. “Merging the two businesses allows us to provide a more robust portfolio of marketing services to engage our client’s customers, generate better leads and build stronger relationships.”

The businesses will operate under the name of Scheffey Integrated Marketing and will be housed at the Scheffey location in downtown Lancaster.

About Scheffey Integrated Marketing

scheffey integrated marketingScheffey Integrated Marketing is a marketing communications firm whose mission is to strengthen clients’ organizations and brands by offering ideas and tools that drive sales and profitability.  Headquartered in Lancaster, PA, the fully integrated company specializes in marketing, creative, web development, digital marketing, social media, public relations and media – all working together. For more information on Scheffey, please visit www.scheffey.com.

September Tweetup in Lancaster PA

 

Lancaster PA Tweetups every 4th Thursday at 7:30 AM

It’s only a few days until the September TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen.

Thursday, September 25, 2014

Every month we seem to get more “Tweeple” at our monthly Tweetups. There’s no real agenda just a chance to meet a few new people and enjoy good conversation.

This is a public event so invite your friends too! We’re looking forward to seeing everyone again this month.

RSVP Here

Be sure to follow the hosts at @BbeS and @CommonWealthOnQ

We’d love to hear from you. Share your twitter handle in the comments!

Our Best of 2013 Online Marketing Posts

2013 was a turbulent year for Online Marketing. We saw more dramatic updates to Googles algorithms, Google decided to make all search traffic secure, social media data became more important to search, Marketing Automation software exploded as an industry and many other changes to online marketing tracking and techniques.

At Blackbird e-Solutions we followed the news about trends and changes as well as made some news ourselves. Here’s a run down of our best of 2013 from our blog e-Life.

We started the year off with ways to help businesses get their online world in order with a few interesting “How To” posts:

ready, assess, fire, aimReady, Assess, Fire, Aim – Laying the Groundwork for Online Marketing 

Nobody (especially your client or boss) wants to waste money. So the first part of our series is about seeing if you’re ready, by assessing your current situation and laying the groundwork for online success. We see too many people that just start firing away without any idea about where they currently are or a plan for what they want to accomplish. Usually they get frustrated quickly and give up with the complaint, “online marketing just doesn’t work for me.” We don’t want that to happen to you! 

How to Set Up Google Analytics on Your Website

google analytics logo

Let’s assume you’re not currently tracking what happens on your site. There are many different website analytics programs out there, but we recommend Google Analytics to most of our clients. It is cost effective (Who doesn’t like free?!?) and very powerful. In this post I’ll walk you through how to set it up on your website.

Onsite SEO – Best practices. What You Don’t Know Could Hurt You

Even with all the changes in the industry basic SEO practices are still important. Many times we see websites that are beautifully designed, but the designers either neglected SEO completely or they may even be doing things that go against simple best practices. We’re going to look at some basics.

meta-description and meta-title

 

How To Find Your Target Audience Online

Online persona exampleOne of the things you need to understand early on in your online marketing plan is where your target audience hangs out online. This can vary from industry to industry. Maybe you’re selling to teens, retirees, businesses in the manufacturing industry or maybe businesses that are just starting out.

Whoever your potential customers are, if you are putting your money and efforts into the wrong place you won’t see the results you want from your online marketing.

We’ve created a list of tips and tools to get you started finding your audience.

 

Do You Know What Keywords Your Target Audience REALLY Uses for Search?

A great example is a recent project we were working on for a staffing firm. The company was strongly against using the word “temp” or “staffing.” as keywords. They said we could get away with using “temporary”, but definitely not “temp”.  His reason was something along the lines of people aren’t looking for staffing anymore, they are looking for employment and employees. Not temp workers because “temp” has a bad connotation.

When this discussion came up, I went to my tool set to find out the truth about search. This post tells you what I found…

temp vs agency vs staffing

 

The second half of the year we looked at things in a bit more strategically as well offered advice for moving forward.

Online Marketing – What’s The Point? 

calculating your ROI diagram 445

Or better said what’s your goal? What are you trying to achieve with online marketing. Unfortunately too many online marketing campaigns are started with out a clear goal or set of goals in mind. If there are goals in place often they are too vague to be meaningful.

Let’s look at an old favorite. “Our GOAL is to sell more stuff.”

That’s great! You and everyone else, but we need to dig deeper to get any meaning out of this.

 

Internet Marketers Did Not Invent Content Marketing

michelin guideIn 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways to maintain your car as well as travel tips and help. In 1906 it was Jell-O.

So, what’s different about today’s “Content Marketing?”

 

Close The Loop on Marketing and Sales With Marketing Automation

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” –John Wanamaker

Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” so they can effectively tie every lead and sale back to the dollar amount to the marketing initiative that produced them.

 

Why a Regular SEO Audit is Important for Your Website

Regular SEO Audit CycleThere are also lots of excuses for why not to do regular a SEO audit; you need to close that sale you’re working, training new hires or staying on top of customer service, whatever the reason, often the website audit gets postponed. Plus, many companies subscribe to the “do it once and forget it” plan, but just like your car an SEO audit is important part of a long-term success plan.

 

We also showed that we have a sense of humor throughout the year.

An SEO Expert Walks Into a Bar…

bartender cartoon

Simplified Blogging – Blogging Before the Internet Age

simplified blogging

And finally The World Has Gone #Hashtag Crazy – Justin Timberlake Video

#Hashtag with Jimmy Fallon & Justin Timberlake

Looking back we hope everyone had as good a year as we did and we wish you a happy successful New Year!

We Love Client Feedback Like This!

I received an email from a client this week and among answering some questions she had this to say about Blackbird e-Solutions.

“I was just telling one of my co-workers that I am so glad we made the decision to do this project with you guys because I have such a high level of confidence in your abilities and your input and suggestions, which I value so very much…thanks again!”

It’s great when we can get this kind of excitement from our clients!

Goal for 2013, build more relationships like this!

Happy Thanksgiving To Everyone – From Blackbird e-Solutions!

Wishing you and your family a great day 

as you celebrate Thanksgiving!

 blackbird in grass

We’ll be closed for the holiday tomorrow and Friday, but will be back to normal on Monday 11/26/12.

Happy Thanksgiving!

Our Week in Twitter 2012-10-11

Our Week in Twitter 2012-10-04

Our Week in Twitter 2012-09-27

Our Week in Twitter 2012-09-20

A Holistic Approach to Web Development, SEO, Social Media

The Protocall Group Selects Blackbird e-Solutions for website development

We are proud to announce that one of our oldest and best clients has chosen Blackbird e-Solutions for their website development as they re-brand from Protocall Staffing to The Protocall Group.

The project was initiated earlier this spring because their current website, developed in 2007, is badly in need of a refresh. Protocall first provided an RFP to more than 10 development firms. Then after the first round of screening, they narrowed the competition to a short list of three.  After each of the three firms delivered a short presentation of their capabilities and vision of how to create a phenomenal online presence for The Protocall Group, we were awarded the contract!

One of the main deciding factors was our holistic approach. With the development of the new website, we will be able to streamline Protocall’s overall online presence by better linking it with their social media properties on Facebook, Twitter, LinkedIn and Google+. The social media properties will not simply be profiles and pages on various platforms, but extensions of their website where they can engage employment candidates as well as clients.

To complete the loop we’ll also be providing website analytics reporting in order to see how their website and other properties are performing.  As we do with every site, we’ll be developing the site with SEO best practices, as well as optimizing the content for SEO.

Here’s a list of the services we provide for The Protocall Group:

  • Social Media Consulting
  • Website Development
  • SEO – Search Engine Optimization
  • Paid Search & Social Advertising
  • Website Analytics and Reporting

We are VERY excited about the opportunity to work with the The Protocall Group to develop their new website as well as continue our existing relationship and project. The expected launch date for the new website is December 2012.