Like a Phoenix Rising…

Like a Phoenix Blackbird rising from the ashes.

It has been a bit of a winding road, but after 4 years I’m happy to announce that Blackbird e-Solutions LLC is OPEN FOR BUSINESS and accepting new clients.

Blackbird e-Solutions OPEN FOR BUSINESS rubber stamp

The new Blackbird e-Solutions LLC will be similar to what the company was before with a focus on our core services: Digital Marketing Strategy, SEO, Paid Search, and Digital Analytics.

We’ve added something new and if you read the riddle from last week, this is the answer!

There is, however, one big change. We’ve added something new and if you read the riddle from last week, this is the answer! Website investment.  This is an up and coming way to investment that can offer better returns than the stock market and fewer hassles than real estate. (Although I like to call it digital real estate.) We help you find profitable websites, you invest and we use our expertise to manage and grow your investment.

Let’s Celebrate!

Are you a company that needs help with your internet presence?

To celebrate, we’re offering a consultation to evaluate how your company is performing online.  This includes:

  • Where your website traffic is coming from (i.e. search engines, social media, paid, etc.)
  • What people are doing on your site (pageviews, visits, time on site, etc.)
  • How your site is performing in search engines (visibility, avg position in search, top keywords etc)
  • Are there any structural issues with your site (a full site scan)

For a limited time, you’ll get all this for just $499. Plus a money back guarantee. If the consultation doesn’t give you any actionable insights then we’ll refund you the full amount.

We’re also running a special for the first 4 new clients.

We’re also running a special for the first 4 new clients. Check it out.  We’ll help you get found online!

Are you an agency looking to boost your digital services?

We’re happy to partner with you to better serve your clients with our digital offerings. We’ll help you broaden the services you offer with digital, and you can concentrate on your clients and what you do best. Let’s talk!


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Riddle – An Investment Property, But You Can’t Live In It

 

riddle

An investment property, but you can’t live in it

A business, but you can’t walk into it

Everywhere, but nowhere in particular

A cost, but less than starting from scratch

 

What Am I?

 

*Find out 10/1/18

Don’t Call it a Comeback…

Don't Call It a Comeback

Something is brewing around here. I wouldn’t call it a comeback, but something old is becoming something new! 

Stay tuned to find out more. 

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September Tweetup in Lancaster PA

 

Lancaster PA Tweetups every 4th Thursday at 7:30 AM

It’s only a few days until the September TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen.

Thursday, September 25, 2014

Every month we seem to get more “Tweeple” at our monthly Tweetups. There’s no real agenda just a chance to meet a few new people and enjoy good conversation.

This is a public event so invite your friends too! We’re looking forward to seeing everyone again this month.

RSVP Here

Be sure to follow the hosts at @BbeS and @CommonWealthOnQ

We’d love to hear from you. Share your twitter handle in the comments!

Our Best of 2013 Online Marketing Posts

2013 was a turbulent year for Online Marketing. We saw more dramatic updates to Googles algorithms, Google decided to make all search traffic secure, social media data became more important to search, Marketing Automation software exploded as an industry and many other changes to online marketing tracking and techniques.

At Blackbird e-Solutions we followed the news about trends and changes as well as made some news ourselves. Here’s a run down of our best of 2013 from our blog e-Life.

We started the year off with ways to help businesses get their online world in order with a few interesting “How To” posts:

ready, assess, fire, aimReady, Assess, Fire, Aim – Laying the Groundwork for Online Marketing 

Nobody (especially your client or boss) wants to waste money. So the first part of our series is about seeing if you’re ready, by assessing your current situation and laying the groundwork for online success. We see too many people that just start firing away without any idea about where they currently are or a plan for what they want to accomplish. Usually they get frustrated quickly and give up with the complaint, “online marketing just doesn’t work for me.” We don’t want that to happen to you! 

How to Set Up Google Analytics on Your Website

google analytics logo

Let’s assume you’re not currently tracking what happens on your site. There are many different website analytics programs out there, but we recommend Google Analytics to most of our clients. It is cost effective (Who doesn’t like free?!?) and very powerful. In this post I’ll walk you through how to set it up on your website.

Onsite SEO – Best practices. What You Don’t Know Could Hurt You

Even with all the changes in the industry basic SEO practices are still important. Many times we see websites that are beautifully designed, but the designers either neglected SEO completely or they may even be doing things that go against simple best practices. We’re going to look at some basics.

meta-description and meta-title

 

How To Find Your Target Audience Online

Online persona exampleOne of the things you need to understand early on in your online marketing plan is where your target audience hangs out online. This can vary from industry to industry. Maybe you’re selling to teens, retirees, businesses in the manufacturing industry or maybe businesses that are just starting out.

Whoever your potential customers are, if you are putting your money and efforts into the wrong place you won’t see the results you want from your online marketing.

We’ve created a list of tips and tools to get you started finding your audience.

 

Do You Know What Keywords Your Target Audience REALLY Uses for Search?

A great example is a recent project we were working on for a staffing firm. The company was strongly against using the word “temp” or “staffing.” as keywords. They said we could get away with using “temporary”, but definitely not “temp”.  His reason was something along the lines of people aren’t looking for staffing anymore, they are looking for employment and employees. Not temp workers because “temp” has a bad connotation.

When this discussion came up, I went to my tool set to find out the truth about search. This post tells you what I found…

temp vs agency vs staffing

 

The second half of the year we looked at things in a bit more strategically as well offered advice for moving forward.

Online Marketing – What’s The Point? 

calculating your ROI diagram 445

Or better said what’s your goal? What are you trying to achieve with online marketing. Unfortunately too many online marketing campaigns are started with out a clear goal or set of goals in mind. If there are goals in place often they are too vague to be meaningful.

Let’s look at an old favorite. “Our GOAL is to sell more stuff.”

That’s great! You and everyone else, but we need to dig deeper to get any meaning out of this.

 

Internet Marketers Did Not Invent Content Marketing

michelin guideIn 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways to maintain your car as well as travel tips and help. In 1906 it was Jell-O.

So, what’s different about today’s “Content Marketing?”

 

Close The Loop on Marketing and Sales With Marketing Automation

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” –John Wanamaker

Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” so they can effectively tie every lead and sale back to the dollar amount to the marketing initiative that produced them.

 

Why a Regular SEO Audit is Important for Your Website

Regular SEO Audit CycleThere are also lots of excuses for why not to do regular a SEO audit; you need to close that sale you’re working, training new hires or staying on top of customer service, whatever the reason, often the website audit gets postponed. Plus, many companies subscribe to the “do it once and forget it” plan, but just like your car an SEO audit is important part of a long-term success plan.

 

We also showed that we have a sense of humor throughout the year.

An SEO Expert Walks Into a Bar…

bartender cartoon

Simplified Blogging – Blogging Before the Internet Age

simplified blogging

And finally The World Has Gone #Hashtag Crazy – Justin Timberlake Video

#Hashtag with Jimmy Fallon & Justin Timberlake

Looking back we hope everyone had as good a year as we did and we wish you a happy successful New Year!

We Love Client Feedback Like This!

I received an email from a client this week and among answering some questions she had this to say about Blackbird e-Solutions.

“I was just telling one of my co-workers that I am so glad we made the decision to do this project with you guys because I have such a high level of confidence in your abilities and your input and suggestions, which I value so very much…thanks again!”

It’s great when we can get this kind of excitement from our clients!

Goal for 2013, build more relationships like this!

Happy Thanksgiving To Everyone – From Blackbird e-Solutions!

Wishing you and your family a great day 

as you celebrate Thanksgiving!

 blackbird in grass

We’ll be closed for the holiday tomorrow and Friday, but will be back to normal on Monday 11/26/12.

Happy Thanksgiving!

Our Week in Twitter 2012-10-11

Our Week in Twitter 2012-10-04

Our Week in Twitter 2012-09-27