Want to create better content? Then ask yourself the following questions when you’re writing: Am I providing the reader with a comprehensive answer to their question? Expertise Is my content more thorough than what’s already on the #1 page of the SERPs? Am I presenting the information in a trustworthy way (citing sources, quoting experts)? […]
January 17, 2020 By Leave a Comment
Guest Blogging – Digital Marketing Term of the Week
Guest Blogging or Guest Posting is when you post on another company’s blog. Typically the site is in a related or complementary industry. Guest blogging can be an effective way to get exposure for you and your company. It can also offer a good way to gain backlinks from authoratitive sites. This can have a […]
January 16, 2020 By Leave a Comment
Why The Income Store Is Just 1 Bad Actor | Investing in Online Businesses
I’m writing this post in response to the news of the pending SEC investigation and shutting down of The Income Store. I felt I should post something for a few reasons: Partly to defend the industry and the alternative investment vehicle of investing in websites or online businesses. Because unfortunately, there are bad actors in […]
January 15, 2020 By Leave a Comment
Top 2 Digital Marketing Trends to Watch in 2020
The new year always comes with new things. This year we decided to put together a short list, a very short list, of some of the most important digital marketing trends for 2020. So here goes! 1. Digital Intelligence We’ve done a lot of talking about “the digital transformation” in 2019. This is only going […]
January 10, 2020 By Leave a Comment
Conversion Rate – Digital Marketing Term of the Week
Conversion Rate is the total number of actions taken (I.e. a form fill, download, newsletter signup, a purchase, etc.) on your website as compared to the total number of visits By developing a deep understanding of your conversion rate and what a conversion really means to you, you can build a better digital marketing strategy. […]
January 6, 2020 By Leave a Comment
Are Headings Important for SEO? What Would Google Do?
Should you be using SEO headings such as H1, H2, H3? The short answer is yes, but Google (John Mueller) recently downplayed their importance for SEO.
January 3, 2020 By Leave a Comment
Sessions (Visits) – Digital Marketing Term of the Week
Sessions (also called Visits) are the number of times someone visits your site or app. An individual visitor can have multiple sessions/visits. Used in digital analytics. If a visitor comes to the site but then is inactive for 30 minutes the session/visit will automatically end. If they then click on something after the 30 minute […]
November 27, 2019 By Leave a Comment
Happy Thanksgiving From Blackbird e-Solutions LLC
Happy Thanksgiving to you and your family. From our family at Blackbird e-Solutions. We would love to hear what you are thankful for this year.
November 15, 2019 By Leave a Comment
Duplicate Content – Digital Marketing Term of the Week
Duplicate Content is when the same content is found on a website or multiple sites across the internet. This is a follow up to our earlier post this week where we said “there is no penalty for duplicate content,” but it can be problematic. There are many reasons why you might have duplicate content. Some […]
November 14, 2019 By Leave a Comment
There Is No Penalty for Duplicate Content – Breaking the Myth
Did I Just Say That Duplicate Content Is Ok? Wait, what? Did I just say that duplicate content is ok? And that Google doesn’t penalize sites for duplicate content? I’ve written about this in the past (Top 3 Ways to Get Punished by Google) and yes… I’ve fallen for it. It’s so easy to say, […]
