For E-A-Ts Sake! Create Better Content

Want to create better content? Then ask yourself the following questions when you’re writing: Am I providing the reader with a comprehensive answer to their question? Expertise Is my content more thorough than what’s already on the #1 page of the SERPs? Am I presenting the information in a trustworthy way (citing sources, quoting experts)? […]

Guest Blogging – Digital Marketing Term of the Week

Guest Blogging or Guest Posting is when you post on another company’s blog. Typically the site is in a related or complementary industry. Guest blogging can be an effective way to get exposure for you and your company. It can also offer a good way to gain backlinks from authoratitive sites. This can have a […]

Why The Income Store Is Just 1 Bad Actor | Investing in Online Businesses

I’m writing this post in response to the news of the pending SEC investigation and shutting down of The Income Store. I felt I should post something for a few reasons: Partly to defend the industry and the alternative investment vehicle of investing in websites or online businesses. Because unfortunately, there are bad actors in […]

Top 2 Digital Marketing Trends to Watch in 2020

The new year always comes with new things. This year we decided to put together a short list, a very short list, of some of the most important digital marketing trends for 2020. So here goes! 1. Digital Intelligence We’ve done a lot of talking about “the digital transformation” in 2019. This is only going […]

Conversion Rate – Digital Marketing Term of the Week

Conversion Rate is the total number of actions taken (I.e. a form fill, download, newsletter signup, a purchase, etc.) on your website as compared to the total number of visits By developing a deep understanding of your conversion rate and what a conversion really means to you, you can build a better digital marketing strategy. […]

Are Headings Important for SEO? What Would Google Do?

Should you be using SEO headings such as H1, H2, H3? The short answer is yes, but Google (John Mueller) recently downplayed their importance for SEO.

Sessions (Visits) – Digital Marketing Term of the Week

Sessions (also called Visits) are the number of times someone visits your site or app. An individual visitor can have multiple sessions/visits. Used in digital analytics. If a visitor comes to the site but then is inactive for 30 minutes the session/visit will automatically end. If they then click on something after the 30 minute […]

Happy Thanksgiving From Blackbird e-Solutions LLC

Happy Thanksgiving to you and your family. From our family at Blackbird e-Solutions. We would love to hear what you are thankful for this year.

Duplicate Content – Digital Marketing Term of the Week

Duplicate Content is when the same content is found on a website or multiple sites across the internet. This is a follow up to our earlier post this week where we said “there is no penalty for duplicate content,” but it can be problematic. There are many reasons why you might have duplicate content. Some […]

There Is No Penalty for Duplicate Content – Breaking the Myth

Did I Just Say That Duplicate Content Is Ok? Wait, what? Did I just say that duplicate content is ok? And that Google doesn’t penalize sites for duplicate content? I’ve written about this in the past (Top 3 Ways to Get Punished by Google) and yes… I’ve fallen for it. It’s so easy to say, […]