I recently had a client tell us that, “99% of people looking for their service already know what they want to we don’t need to put much copy on our product pages. They already know what it is.” Things like this always make me raise an eyebrow. Maybe 99% of
A website audit or SEO audit is very similar to taking your car to get an oil change. You know you need to do it and it will help extend the life of your car. Your mechanic will change the oil, check the fluids, check the air pressure, and more,
SEO is definitely a long-term play. While there are some things you can do to prepare yourself for a crisis, it is not a tool quick response tool that can be turned on once a problem arises. One of the main issues of a PR crisis is that negative news
This is a question that I often get from SEO clients. It is often difficult to pin down the exact reason why this is happening. The phenomenon of impressions going up but the average ranking drops seems very counter-intuitive. One would think if your site is getting more impressions it
I’m happy to announce that last week we completed a deal that allowed us to acquire the site Topcleats.com. Actually, the acquisition falls under our sister company Blackbird e-Ventures but Blackbird e-Solutions will be the operator of the site. This is an exciting shift in our business model. From the
Image optimization is one of the most commonly overlooked on-site optimization tactics. People forget that image can also drive traffic to their sites and make for a well rounded optimized page. What is SEO Image Optimization? SEO image optimization is the practice of making sure your images contain important information
Our founder, Bryan Coe, was recently featured in another podcast where he discussed how to leverage analytics, Google Tag Manager (GTM). The podcast was hosted by our friends over at The Digital Marketing Blueprint. Listen to the podcast Bryan Coe on The Digital Marketing Blueprint Key Takeaways How to leverage
What is the heart of your online digital presence? Your website! Here are 6 best practices for onsite SEO to secure your foundation. Meta tags: Make sure your titles and meta descriptions are unique enticing and relevant to what is on each page. I.e. keywords. Page/site speed: Make sure your
First let me just say, we are still open and actively working with clients. Remotely of course. These are very strange times indeed. With the spread of the COVID-19 crisis the stock market has tanked, many businesses are closed, and others are discovering remote work for the first time. Also,
With the COVID-19 news, We Wanted to Give You Some Good News. Google is providing $340 million in Google Ads credits to small businesses, although it isn’t clear yet how much each company will get. Also, while this is not immediate relief, it will help ease the costs marketing this
I recently came across more content writers and marketers advocating to clients that they need to use blog tags and categories to help their SEO. Too many of them want to use a lot of tags. I mean LOTS of tags! They believe that simply adding blog tags and categories
Want to create better content? Then ask yourself the following questions when you’re writing: Am I providing the reader with a comprehensive answer to their question? Expertise Is my content more thorough than what’s already on the #1 page of the SERPs? Am I presenting the information in a trustworthy
Guest Blogging or Guest Posting is when you post on another company’s blog. Typically the site is in a related or complementary industry. Guest blogging can be an effective way to get exposure for you and your company. It can also offer a good way to gain backlinks from authoratitive
I’m writing this post in response to the news of the pending SEC investigation and shutting down of The Income Store. I felt I should post something for a few reasons: Partly to defend the industry and the alternative investment vehicle of investing in websites or online businesses. Because unfortunately,
The new year always comes with new things. This year we decided to put together a short list, a very short list, of some of the most important digital marketing trends for 2020. So here goes! 1. Digital Intelligence We’ve done a lot of talking about “the digital transformation” in
Conversion Rate is the total number of actions taken (I.e. a form fill, download, newsletter signup, a purchase, etc.) on your website as compared to the total number of visits By developing a deep understanding of your conversion rate and what a conversion really means to you, you can build
Should you be using SEO headings such as H1, H2, H3? The short answer is yes, but Google (John Mueller) recently downplayed their importance for SEO.
Sessions (also called Visits) are the number of times someone visits your site or app. An individual visitor can have multiple sessions/visits. Used in digital analytics. If a visitor comes to the site but then is inactive for 30 minutes the session/visit will automatically end. If they then click on
Happy Thanksgiving to you and your family. From our family at Blackbird e-Solutions. We would love to hear what you are thankful for this year.
Duplicate Content is when the same content is found on a website or multiple sites across the internet. This is a follow up to our earlier post this week where we said “there is no penalty for duplicate content,” but it can be problematic. There are many reasons why you
Did I Just Say That Duplicate Content Is Ok? Wait, what? Did I just say that duplicate content is ok? And that Google doesn’t penalize sites for duplicate content? I’ve written about this in the past (Top 3 Ways to Get Punished by Google) and yes… I’ve fallen for it.
