Direct Traffic – Digital Marketing Term of the Week

Direct Traffic Direct Traffic also sometimes called direct navigation, is traffic to a website that results from visitors typing the URL directly into a browser or clicking on a bookmarked link. This also often happens with Google’s suggestions. So, if you are looking for our company and start typing “blackbird”, Google may suggest blackbirdesolutions.com, this […]

Bounce Rate – Digital Marketing Term of the Week

Bounce Rate Bounce Rate is a website analytics term that represents the percentage of visitors to a particular website who arrive on a page and then navigate away from the site/page without interacting with the page at all. The visitor does not go to a second page or click on something that has been tagged […]

Are H1 Tags Critical for SEO?

In a recent “Google Webmaster Central office-hours” video John Mueller weighed in the subject to say that your site will be fine without H1 tags or with many H1 tags. Basically, they are not critical for Google Search. However, he did say he would use them in the “proper” way on a page. As per […]

Breathing Life Into the Lancaster PA SEO Professionals Group

Hey Lancaster PA SEO and marketing professionals! There used to be a vibrant SEO group in Lancaster (Lancaster SEO Professionals), but unfortunately, it has been neglected for about 6 years. Guess what though. We’re helping to revive it! Our founder Bryan is part of a team of SEO professionals that are attempting to revive the […]

How To Turn On Call Tracking in Google Ads

Something Strange Happened With Google Ads Call Tracking Recently. Call tracking and Click to Call ads are a great way to reach potential customers quickly. Especially on mobile devices. They have an opportunity to click right on the ad and call your business, which means there is very little friction. We’ve been using call tracking […]

SEM Search Engine Marketing – Digital Marketing Term of the Week

SEM – Search Engine Marketing is the technique of online marketing through natural or organic search engine results and paid search advertising placement. The purpose of SEM is to gain visibility and increase traffic referrals from search engines: paid and/or organic. SEM is often confused to be only Paid Search/PPC or SEO, however, it is […]

Backlinks – Digital Marketing Term of the Week

A Backlink (plural Backlinks) is an incoming link or hyperlink from a one web page to another page on a different website. When someone links to your site from their site Types of backlinks: Follow: This is a link that uses a tag that says “Follow this link to the page it links to.” These […]

Digital Transformation – A Challenge for Marketing Agencies Too

Right now Digital Transformation is a hot topic in business. Companies are finally seeing the writing on the wall that if you don’t embrace digital you will not survive. This includes every part of business. From sales, marketing, customer service, inventory management, customer retention, to other processes… The list goes on. What most people forget […]

Topic Clusters for SEO Value

Topic Clusters is not a new topic, but it is getting a good deal of buzz recently. It’s also similar to the Digital Marketing Flowchart I’ve talked about for years. Think Macro SEO In the case of Digital Marketing, the idea is that your website is the center of your universe. Everything you post, release, […]

Tracking Pixel – Digital Marketing Term of the Week

Tracking Pixel A tracking pixel (also called a marketing pixel or pixel tag) is an HTML or Javascript code snippet that is added to a website that loads an invisible image when someone visits a website or opens an email. Typically used to track website or email activity include the following: Operating system Device type […]