The Mantra of Digital Marketing: Be of Value!

Strive to be of value albert einstien

 

Some great words of wisdom from Albert Einstein. This is something that directly applies to Digital Marketing. “Strive not to be a success, but rather to be of value.” The key here is “To be of VALUE.” By creating something of value, success will follow.

Here are 3 things to think about when creating content:

  1. Is it valuable to someone? (other than yourself)
  2. What am I providing that is unique?
  3. Is it timely information?

Digital Marketing w/o Analytics is Like Driving w/o a Steering Wheel

Digital Marketing without Analytics is like driving without a steering wheel.

digital marketing without analytics is like driving without a steering wheel

You wouldn’t drive down a windy road through the woods without a steering wheel would you?

Can you image just hoping that you’ll make it through the woods without running off course, or even worse crashing into a tree? Yikes!

So why do so many companies develop digital marketing campaigns without looking at the data they can gain from Analytics? Just think of all the obstacles you could avoid, just by knowing what was happening. Analytics not only tells you what has worked in the past, it can help you steer clear of the obstacles in front of you.