Microsoft Advertising Takes Aim at AdWords – Adds adCenter Training Hub

Microsoft AdCenter Accredited Professional

Microsoft has taken another step to try to compete with Google Adwords. They’ve added a free training hub where paid search professionals can hone their skills and learn about the latest updates to the Microsoft Search Alliance adCenter. One cool thing about it is if you register and sign in with your Windows Live ID it tracks you progress. So, you can start training videos right where you left off. Then once you are comfortable with the material you can take the Accredited Professional exam. Unlike Google Adwords Certification there is no minimum to how much budget level you need to maintain to take the exam. You just have to be an active adCenter user and pass the exam. Plus, the exam costs just $15.

Once you pass the exam you become an Accredited Professional which lasts for a year. You must then retake the exam each year. There is no longer a company accreditation so individuals can use theirs certification to promote their company as well. Plus, you have the option to be added to Microsoft’s member directory as well as their “Find a Pro” directory.

So what are you waiting for? Get cracking on your accreditation!

adCenter Training Hub

Bing is Still Growing Strong – Do You Use Bing?

According to comScore Bing continues to grow and eat away at Google’s market share.

In the last six months Bing has grown from 11.2% in September 2010 to 13.6% in February 2011, a total of 0.5%. Inversely there has been a 0.2% drop in Google’s share. Microsoft’s newly found buddy, Yahoo, has held steady, while Ask lost .2%.

These aren’t ground breaking numbers, but they show that Google is not invulnerable and that Microsoft is doing something right with their new search engine.

Do you use Bing?

search engine share

Microsoft’s Bing Caught Copying From Rival Google

The picture says it all, but if you didn’t here the news. Google caught Bing, Microsoft’s search engine, scraping results from their site for their results pages. When they became suspicious they used a series of falsified entries in their entries and sure enough, they showed up on Bing too! Read More to see how they tested it.

bing-powered by google