A/B Testing – Digital Marketing Term of the Week
A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test. The goal is to identify changes that increase or maximize a set outcome: I.e. clicks, conversions, etc.
The Internet in 60 Seconds
60 seconds may not seem like much time at all, but look at what happens online every 60 seconds.
89% of Paid Search Traffic is Not Replaced by Organic Search
A Google Study Says: 89% of Traffic Generated by Search Ads is Not Replaced by Organic Search: Um isn’t that obvious?? I just read a post by Avinash Kaushik over on Google+ (Yep I’m on Google+ as well: Bryan Coe), about the use of PPC versus Organic Search. He was specifically talking about a study […]
