SEO is a Strategy NOT a Tactic: Part 1 in a 3 Part Series
Search Engine Optimization (SEO) is often thought of as a strangely mystical practice that many people, including marketers, don’t understand. It then becomes an afterthought. The thing is though it is just a strategy that starts with the question, “what are people searching for online?” Keyword research is instrumental in answering this question. It can […]