Beware of Oversimplified Paid Search Advice

3pl for paid search keywords

I recently had a client in the fulfillment niche that shared a post from one of his contacts on LinkedIn. The post was advice for Paid Search for 3PLs. (In case you don’t know 3PL stands for Third Party Logistics). The advice the connection gave was overly simplified and a bit misleading. I’m going to […]