Social Media ROI – What’s Your Plan?
Whenever I’m pitching new business, one of the first questions or concerns I hear is, “What’s the ROI for Social Media?” Of course businesses want to know what they will get for their investment in this new medium. Fair enough. After reading a post this morning by Brian Solis: Social Media ROI: ROI Doesn’t Stand […]
5 Tips to Avoid Being Harvested by Google’s Farmer Update
By now you’ve probably heard of the Farmer Update that Google released in February for it’s algorithm. The update was primarily focused on cleaning up Google’s result pages by removing content farms. Content farms are sites that simply publish large amounts of content of little value in order to gain a high ranking with the […]
Google +1 and the Social Graph
First there was Google Wave. Then there was Google Buzz. Now we have Google +1. Google’s attempts to break into the social space have been less than extraordinary. But, out of the 3 I believe this one has the best chance to make it. Many people are comparing Google’s +1 to the Facebook Like Button. […]
Facebook Personal Profiles vs. Business Pages – You’re Doing it Wrong
Facebook Profiles – You’ve Been Warned! There has been a lot of talk recently about personal profiles versus public or business profiles. I’ve noticed a lot of discussions popping up about converting personal profiles that people set up for a business to a business page. The buzz was presumably started by the fact that Facebook […]
April Fools’ Day – Internet Filled with Spoofs
It seems everyone is getting in on the April Fools’ Day action today. Youtube posted black-and-white videos said to be from 1911. Huffington Post put up a fake pay wall on their site. Hulu published a pixely 1990’s looking redesign. Google played with the “helvetica” font. Even serious sights like LinkedIn was in on the […]
-1 Connections on LinkedIn
So what does it say about you if you have -1 connections on @LinkedIn ??? It can’t be good.
Bing is Still Growing Strong – Do You Use Bing?
According to comScore Bing continues to grow and eat away at Google’s market share. In the last six months Bing has grown from 11.2% in September 2010 to 13.6% in February 2011, a total of 0.5%. Inversely there has been a 0.2% drop in Google’s share. Microsoft’s newly found buddy, Yahoo, has held steady, while […]
What do you think about reciprocal “likes” on Facebook pages. Good practice or spam?
So, I recently came across a discussion on LinkedIn where people were sharing their Facebook Pages with the hopes that people would like them. Now, in theory this is a good thing, and a good way to get more exposure to your Facebook Page. This question that I have though is with reciprocal likes. Does […]
Hootsuite Adds Social Analytics
Are you a Hootsuite user? If you are, you’ll be excited to hear that they have now added Social Analytics to their services. You can access the new tool from the dashboard. You can now track Facebook Insights, Twitter account growth, visitor traffic, track keywords and more. Check out the video to see it in […]
Microsoft’s Bing Caught Copying From Rival Google
The picture says it all, but if you didn’t here the news. Google caught Bing, Microsoft’s search engine, scraping results from their site for their results pages. When they became suspicious they used a series of falsified entries in their entries and sure enough, they showed up on Bing too! Read More to see how […]
Facebook Updates Fan Pages
You may have noticed that there have been some changes to the fan pages. The layout now looks very much like personal profiles. Right now page owners can choose to upgrade to the new design, but on March 10th all pages will automatically be upgraded. Here are some of the new features: Receive notifications when […]
Central PA Staffing Firm, TriStarr Staffing Experiences Success Through SEO
We first started working with TriStarr Staffing about 3 years ago, when they contacted us to collaborate with the web design firm that was building their new site. We used our knowledge to ensure that the site was built for SEO success from the ground up. Since then we’ve helped them with Social Media, Pay […]