We’re Co-hosting the Lancaster Tweetup This Thursday 7:30 AM
Tweetups are back! We’re bringing Tweetup back to Lancaster. This Thursday morning at 7:30 at Commonewealth On Queen, 301 North Queen St. Lancaster. Special thanks to Mark Reinmiller for offering his cafe. For more info and to RSVP: Lancaster Tweetups February Tweetup Join us for breakfast, coffee and good conversation from 7:30 until as long […]
Ever Wonder How Google Really Works?
Google seems to have a magical way of finding things online. I mean you just type something into Google and “boom!”, there’s your answer. Well, they actually have a process. Our friends over at QuickSprout created a great infographic that explains how Google really works in simple terms. Check it out! Courtesy of: Quick Sprout
5 Steps to a Successful Online Marketing Program
Be clear about your goals for the program. If you don’t know your goals, you will never know if you are successful or not. Sit down and really evaluate what you want out of your online presence. Do you want more eyeballs? More sales? Are you trying to replace a channel you used previously?A good example […]
Top 3 Ways to Get Punished by Google
Getting punished by Google can be tragic. It could not only slow down your incoming traffic, but even worse it could halt it completely. Search engines are always looking for ways to improve their search results because they know that the search algorithm with the best results wins. In the past couple of years, Google […]
Net Neutrality – Oh Here We Go Again – FCC Please Keep Fighting!!
It’s been a long time since I wrote about this, and it’s unfortunate that I have to once again. Today (Tuesday, January 14, 2014), a U.S. appeals court rejected federal rules that stated that Internet providers treat all web traffic equally. This once again raises the threat of broadband and mobile carriers charging content providers […]
Our Best of 2013 Online Marketing Posts
2013 was a turbulent year for Online Marketing. We saw more dramatic updates to Googles algorithms, Google decided to make all search traffic secure, social media data became more important to search, Marketing Automation software exploded as an industry and many other changes to online marketing tracking and techniques. At Blackbird e-Solutions we followed the […]
Happy Holidays from Blackbird e-Solutions, LLC
The end-of-year holidays are here at last, That bright, happy time when we have a blast! Our wish when your new year has finally begun: That you look back at months full of pleasure and fun. Happy Holidays!
Internet Marketers Did Not Invent Content Marketing
Did you know content marketing is not a new concept? In 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways to maintain your car as […]
Online Marketing – What’s The Point?
Or better said what’s your goal? What are you trying to achieve with online marketing. Unfortunately too many online marketing campaigns are started with out a clear goal or set of goals in mind. If there are goals in place often they are too vague to be meaningful. Let’s look at an old favorite. Our […]
A Little Weekend Fun, An SEO Expert Walks Into a Bar…
An SEO expert walks into a bar, bars, pubs, Irish pub, watering hole, tavern, place to buy beer, beer, alcohol, wine…
Happy Halloween!
It’s trick-or-treat time! Happy Halloween everyone!
Marketing Automation: Close The Loop on Marketing and Sales With
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” […]