Net Neutrality – Oh Here We Go Again – FCC Please Keep Fighting!!
It’s been a long time since I wrote about this, and it’s unfortunate that I have to once again. Today (Tuesday, January 14, 2014), a U.S. appeals court rejected federal rules that stated that Internet providers treat all web traffic equally. This once again raises the threat of broadband and mobile carriers charging content providers […]
Our Best of 2013 Online Marketing Posts
2013 was a turbulent year for Online Marketing. We saw more dramatic updates to Googles algorithms, Google decided to make all search traffic secure, social media data became more important to search, Marketing Automation software exploded as an industry and many other changes to online marketing tracking and techniques. At Blackbird e-Solutions we followed the […]
Happy Holidays from Blackbird e-Solutions, LLC
The end-of-year holidays are here at last, That bright, happy time when we have a blast! Our wish when your new year has finally begun: That you look back at months full of pleasure and fun. Happy Holidays!
Internet Marketers Did Not Invent Content Marketing
Did you know content marketing is not a new concept? In 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways to maintain your car as […]
Online Marketing – What’s The Point?
Or better said what’s your goal? What are you trying to achieve with online marketing. Unfortunately too many online marketing campaigns are started with out a clear goal or set of goals in mind. If there are goals in place often they are too vague to be meaningful. Let’s look at an old favorite. Our […]
A Little Weekend Fun, An SEO Expert Walks Into a Bar…
An SEO expert walks into a bar, bars, pubs, Irish pub, watering hole, tavern, place to buy beer, beer, alcohol, wine…
Happy Halloween!
It’s trick-or-treat time! Happy Halloween everyone!
Marketing Automation: Close The Loop on Marketing and Sales With
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” […]
Getting Into Holiday Campaigns – Google Style #GooglePartnersPumpkins
Google sent us a pumpkin today. Time to get our holiday campaign creative on! Thanks Google Partners! Are your online marketing campaigns ready for the holidays?
DNS Issues With Network Solutions Causing Outages
Network Solutions, a registrar for domain names, is having some sort of outage today which is causing their DNS not to resolve. Anyone that has their domain registered with Network Solutions may be experiencing issues with access to their site. This is impacting some of our clients as well as many other sites across the […]
The World Has Gone #Hashtag Crazy – Justin Timberlake Video
It seems these days everyone is jumping on the #Hashtag bandwagon. The phenomenon was started by Twitter users. Essentially it started as a tag on a post to signify what the post was about. This created a way to tag your post so it would come up in search even though you didn’t explicitly mention […]
“Being Sought” is Only ONE Way to Achieve “Being Found”
I just read a post from Seth Godin the respected blogger and modern marketer: Being found vs. being sought In his post Seth pits the two ideas or techniques against each other. Yes there is a difference between just dumping keywords onto a site and hoping you will get found, and creating a product and experience that […]