Internet Marketers Did Not Invent Content Marketing
Did you know content marketing is not a new concept? In 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways to maintain your car as […]
Online Marketing – What’s The Point?
Or better said what’s your goal? What are you trying to achieve with online marketing. Unfortunately too many online marketing campaigns are started with out a clear goal or set of goals in mind. If there are goals in place often they are too vague to be meaningful. Let’s look at an old favorite. Our […]
Marketing Automation: Close The Loop on Marketing and Sales With
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” […]
Do You Know What Keywords Your Target Audience REALLY Uses for Search?
I often have this conversation with clients and potential clients. The client will usually say something like, ” We don’t want to target (insert keyword here), because that’s not what people in our industry use when they search.” There are many reason’s why this person might say this. Sometimes it’s because they’re too close to […]
How To Find Your Target Audience Online
This is the latest post in the series Killer Online Marketing for 2013 One of the things you need to understand early on in your online marketing plan is where your target audience hangs out online. This can vary from industry to industry. Maybe you’re selling to teens, retirees, businesses in the manufacturing industry, […]
Onsite SEO – Best practices. What You Don’t Know Could Hurt You
In our post, Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing we looked at your current online presence: Your Home Base. We asked you to answer the following questions. Do you have a website? Do you or your organization have full control of the site? Do you have access or do you […]
How to Set Up Google Analytics on Your Website
Last time we looked at your Current Online Presence and discussed some basic questions. Do you have a website? Do you or your organization have full control of this site? Do you have access or do you have someone that can quickly update your website? Do you currently track what happens on your site? (i.e. […]
Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing
This is the second post in our series “Killer Online Marketing for 2013” Want the whole series to be delivered straight to your inbox? Sign up for the free series Killer Online Marketing for 2013! Many of you have probably heard the popular mantra, “Ready, Fire, Aim.” This is often adopted to keep people or […]