This is a very interesting study performed by Conductor. We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and Paid Social Ads) SEO They […]
2013 was a turbulent year for Online Marketing. We saw more dramatic updates to Googles algorithms, Google decided to make all search traffic secure, social media data became more important to search, Marketing Automation software exploded as an industry and many other changes to online marketing tracking and techniques. At Blackbird e-Solutions we followed the […]
I often have this conversation with clients and potential clients. The client will usually say something like, ” We don’t want to target (insert keyword here), because that’s not what people in our industry use when they search.” There are many reason’s why this person might say this. Sometimes it’s because they’re too close to […]
The fact is most companies don’t have the knowledge to do SEO well and they don’t have the time, because they are busy running their business.