HReflang – Digital Marketing Term of the Week

Hreflang is an HTML markup that is used when you have pages in multiple languages and/or regions that are similar in meaning. So essentially just translated versions of the same page. This is very important for international SEO. Using Hreflang on page or in your sitemaps will give you the ability to specifically tell search engines […]

Local Marketing is the Key to Going Global

I haven’t posted much for the last couple of weeks because I’ve been doing some traveling. Right now I’m sitting in a Ferienwohnung (vacation apartment) in a subburb of Munich Germany. As I’ve been traveling I’ve taken notice of how social media and search are used by local businesses. It’s also been interesting to hear […]

Localization, Internationalization, Translation. Do You Know the Difference?

When it comes to marketing and selling internationally there are three things you have to plan. You have to plan how you are going to approach localization, internationalization and translation of your products as you enter new markets. But first you have to know what each means and how they differ. Continuing this week’s them […]