Online Marketing – What’s The Point?

Or better said what’s your goal? What are you trying to achieve with online marketing. Unfortunately too many online marketing campaigns are started with out a clear goal or set of goals in mind. If there are goals in place often they are too vague to be meaningful. Let’s look at an old favorite. Our […]

What Does Social Media Really Cost?

A few weeks ago I was speaking to a local business group about the advantages of using social media marketing for business promotion and I included a slide that showed the costs of using social media. The main point I was trying to drive home was “Time is Money.” Basically you have two options you […]