Bing is Still Growing Strong – Do You Use Bing?

According to comScore Bing continues to grow and eat away at Google’s market share.

In the last six months Bing has grown from 11.2% in September 2010 to 13.6% in February 2011, a total of 0.5%. Inversely there has been a 0.2% drop in Google’s share. Microsoft’s newly found buddy, Yahoo, has held steady, while Ask lost .2%.

These aren’t ground breaking numbers, but they show that Google is not invulnerable and that Microsoft is doing something right with their new search engine.

Do you use Bing?

search engine share

Microsoft’s Bing Caught Copying From Rival Google

The picture says it all, but if you didn’t here the news. Google caught Bing, Microsoft’s search engine, scraping results from their site for their results pages. When they became suspicious they used a series of falsified entries in their entries and sure enough, they showed up on Bing too! Read More to see how they tested it.

bing-powered by google

3 Real-Time Search Engines You Should Know About

Real time search clockThere has been a lot of talk recently about Real-Time Search. Both Bing and Google are integrating it into their search results as well as creating their own real-time search engines: Google Realtime Search and Bing Social. To do this they have both made deals with Facebook and Twitter to get access to their data.

The big guys are not the only ones in the real-time search arena. There are a number of smaller niche startups that have jumped into the fray. Below is a list of 5 of the top players:

OneRiot
OneRiot’s take on things is they believe that we are suffering from information overload, and they are probably right too. To combat this they have created their own page-rank algorithm called PulseRank that rates the “social energy” or buzz of content rather than when it was created. OneRiot gets it’s data from sites like Twitter, Digg MySpace and Facebook. Their mantra is “Google’s Adsense for the real-time web.” OneRiot no longer has a consumer facing real-time search. (see comments)

Topsy
Topsy is purely a search engine for Twitter. It ranks it’s results by how influential the creator of the content. It will give a higher ranking to the content from the most influential Twitter accounts about the subject. It is probably the best way to find the movers and the shakers in particular industries and topics. OneRiot sent it’s search to Topsy when they shut down their real-time search.

Collecta
Probably the most robust real-time search engine on the list, as it gathers data from the big sites like Twitter, YouTube and Facebook, but also from blog post, blog comments and news feeds from around the internet. Users can choose what types of content they would like to search: Stories, Comments, Updates, Photos and Videos. Collecta’s backend is powered by the same technology as Google’s Wave.

Social Mention
I’ve added this seach engine to replace OneRiot. Social Mention is also considered a brand management tool which allows you to track conversations about your product or company as well as any keywords you choose to search for. Social Mention monitors 100+ social media platforms including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google and many more.

There are other startups out there. Let us know if you have any to add to this list.

Microsoft & Facebook Team up to Make Search More Social – 4 Things You Should Know

Recently Microsoft has been creating relationships that will give their search engine Bing more market share. The deal with Yahoo and Bing that was announced earlier this year, went into effect recently and is a major consolidation of the search industry. Next up Facebook.

The idea is to bring what your friends “like” on Facebook and sites using Facebook’s open graph to search results. So, when you use Bing to search for a topic in news, articles that your friends “like” through Facebook might show up with their names and profile picture. This will also include movies, cafes, restaurants, etc. Microsoft has also added Facebook profiles to their people search. All of this should help Bing gain more ground in the search engine world. Even though Microsoft is providing search technology for Yahoo the two companies are still making their own decisions about how to display the results.

With this partnership the web is becoming more and more connected. Here a four things you should know.

1. Search is evolving. Google become the powerhouse it is today by creating new technology that did a much better job at deciphering what the most relevant results for users. Using their algorithms and spiders they are able to evaluate large amounts of websites and data to do this. Now with the Facebook Microsoft partnership, Bing will be able to show results that your trusted friends believe are good. When it comes to social, Google is playing catch up.

2. Customer experience will be king. Google’s mantra has always been “content is king”. Well, it is still important, but companies will not be able to stop there they will need to make sure that customer have a good experience with their brand. Now you won’t even have to ask your friends their opinions will simply show up in Bing search results.

3. Search and Social will continue to merge. We are seeing this already, but it will become more apparent that you can no longer think of search/SEO and Social Media as two separate things.

4. We will all need to be master of our domain. Facebook has continues to be under scrutiny with their privacy and individuals ability to set their own Facebook privacy settings. Both Microsoft and Facebook have assured that users will still have control over what Facebook shares with Bing, but they have to actually know how to an make the effort to manage these settings.

Yahoo Japan Dropping Own Search for Google Search Engine Technology

As Yahoo tries to redefine itself around the world Yahoo Japan has decided to drop its own search engine technology for Google.

“Yahoo Japan Corp. said Tuesday that it will use Google technology to run its search engine and search ad delivery system, after a similar deal in the U.S. was derailed by regulators concerned about a monopoly.”

Did you know that Yahoo search in the USA is dead?

A similar deal was attempted in the USA, but regulators threatened to block it because of fears the move would create a monopoly in search. Instead Yahoo in the USA is now run on Microsoft’s search engine Bing.

Planning on optimizing for the Japanese market?

Google isn’t the main player in the Japanese market. Unlike the USA Yahoo Japan receives about 50% of search engine traffic. Combined they draw 80%. The Japanese regulators seem to be less concerned with a search engine monopoly than US regulators. Although, a comparatively small market if the deal goes through Bing could really lose out in Japan.

More news about the Search Engine Industry

It’s the Google Age Dummy – Protect Your Personal Brand

In today’s world everyone Google’s each other. Before you date someone, before companies hire new employees, maybe you Googled your friends too and hey, there’s a good chance that’s how you found my site. I’d also be willing to bet that 95% of i googled myselfpeople that are reading this have Googled themselves at least once. Because of what I do for a living I realized that what you don’t know could hurt you. I Google myself regularly. A year or two ago I found that a guy in California with the same name as me committed a murder. I was a little shocked when I found it! What if that had come up in a job interview or when I was working with a client that Googled me and didn’t realize it wasn’t me.

Once when I was applying for a job, I think it was in 2006, I had been doing some of my own work in the side under my company name, and the interviewer tried to be slick and in the middle of discussing something else he dropped, “so what’s Blackbird e-Solutions”. I was prepared though and explained it was a side project I was working on. For many people that might have been a little scary, but I fully expect that people will check up on me online.

So, if we know everyone is Binging, Yahooing and Googling each other (sounds a bit obscene doesn’t it?) What can we do about it? Is there anyway to make sure people find what you want them too? Yes and no. What I mean is there is no way to control what other people are posting on line about you. Unless it is some sort of slander and worth suing for but by then the damage is usually done. There was a time when I controlled the top ten for “bryan coe“, now I think 5 out of 10 are sites or profiles I control. Including 1-4.

There are a few things you can do to get your import stuff on the top of the search results.

1. Register a domain name in your name.
This is a great one, but can be tough if your name is Joe Smith. I use bryancoe.us but also own bryan-coe.com as well as others. Just registering it is not enough though, but we’ll come back to this. You ca register you domain here: 1&1 Internet

2. Set up a personal blog.
This can be fun. I started one when I was living a in Europe and wanted to be able to keep my friends and family up to date. (Just so you know this was before Facebook even MySpace) Here some popular blog platforms that make it easy: Blogger, LiveJournal, TypePad, WordPress

3. Set up social media profiles.
Facebook carries a enormous ranking power, so it’s natural that the profiles also do. You can even customize your own url. The same goes for LinkedIn: Vanity URL. There are a tone of others out there too. Check out the list on Wikipedia: Social Media

4. Set up a website.
This one is for the more ambitious person, but there are some great open source content management systems out there that can make it quite easy WordPress, Joomla, Drupal . Plus many hosting companies offer free site development tools. 1&1 Internet

5. Point your domain.
To come back to the custom domain idea. If you are not so ambitious to set up your own blog or site, that’s ok too. You can register your domain and then point it to one of your social media profiles, such as Facebook or LinkedIn. Ask your host or where you registered your domain for how to do this.

These tips should help you protect your personal brand and help people find what you want them to find.

Google Still Clear #1, but Bing Now Tied with Yahoo Search

In the past year with the launch of Bing by Microsoft, we’ve seen the death of Windows Live and Bing jump bring to a neck and neck race with Yahoo Search. Does Bing have a chance of ever catching Google though?

Search Engines compared

Search Engine Optimization Myths

SEO is a tough field. Here are 3 Search Engine Optimization Myths that should help understand a bit better.

#1 Search engine optimization is magic and website optimization professionals use secret tricks to get high rankings.
It is true that there are a many aspects that go into how websites are ranking in the search engine results, but that does not make it magic. Like any field it takes time and effort to learn how the search engines work, but there are no secret tricks. Anyone that claims they have “tricks” to get your site ranked is probably doing something that could get your in trouble.

#2 Search engines such as Google, Yahoo and Bing are the enemy.
In fact it is quite the opposite and this one ties into myth #1. All three search engines have webmaster guidelines that can be found on their sites. Only when you are doing something that doesn’t follow their guidelines does your site get treated like an opponent. They want you to succeed!

Yahoo! Search Content Quality Guidelines
Guidelines for successful indexing: Bing
Google Webmaster guidelines

#3 You need to submit your website to 1,000 search engines to achieve a high ranking.
This is one of the oldest myths. 1st where are all these search engines and where do they get their data? Anyone that wants you to pay for a service like this is not looking out for your best interests. In fact they are most likely spamming the search engines, which could get your site penalized or completely removed from their results.

Actually there are not many true independent search engines out there. Check out this tool to see how they are all intertwined. Search engine Decoder.