Will SEO Be Around in 5 Years? Matt Cutts Says “Yes”

With the new launch of Google Instant there’s been a lot of talk about how it is going to kill SEO, or the need and ability for SEO professionals to effectively optimize websites so that they rank in Google’s SERPS (search engine results). Some people are going as far to say it is an SEO killer. I don’t agree. Just because people may adapt how they search because they are shown results in real-time as they type doesn’t mean that Google is changing their algorithm or that creating good content using keywords that correctly represent what your site/page is no longer relevant. Google will still evaluate your content with it’s algorithm and rank it as it has done before. And guess what I’m not alone, Matt Cutts of Google agrees. Check out the following video to see what he has to say.


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Google Releases Google Instant

Google announced Google Instant amid a flurry across the blogshpere and social media. Interesting thing is if you start typing Google Instant into Google it doesn’t predict itself as an option. Hmmm.. Is Google Instant being modest? Here’s a quick lowdown and a video to explain what all the talk is about.

Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way. -From About Google Instant

Don’t get it? Watch the video.