Does Your Company Need a Social Networking Policy?

Social Media in the Workplace

Do You Need a Social Networking Policy
by Jeannine Hohman, HR Strategist, TriStarr Staffing

Today’s employers are faced with many challenges, including managing a multi-generational workforce. Employees come from many backgrounds, cultures and the generations may span between World War II (born before 1940) and Baby Boomer (born 1941 – 1964) through Millennial (born 1980 – 2000). Managing different personalities, work ethics and conflicts may be challenging, but grasping and reigning in social networking for employees may be a necessity.

Some of the most recognized social media websites are Facebook, MySpace, LinkedIn, Twitter and YouTube. What was once just a personal way to communicate and stay in touch with people has now become a mainstay in both personal and professional communications and networking. The line between personal and professional time is becoming increasingly blurred as more employees bring home their laptop, telecommute or have access to the office after hours via remote access.

With regard to social media, an important message to get across to all employees is that what they say, do and post can be a reflection on your organization – that can be either positive or negative. The negative is usually where the trouble begins.

In today’s business environment, it is highly recommended to have a social media policy in place. A policy serves as a communication tool so that all employees are made aware of what is expected and what is not acceptable. In addition, having a clear, well written policy can help to protect the organization from negative activity and the “darker side” of these websites.

Below are some tips on what to consider when putting together a social media policy:

  • Not having a policy is risky – all it takes is one individual posting something negative or cringe worthy to expose the organization to bad publicity or even legal action.
  • Blocking sites may hurt the organization – by cutting access to certain networking sites, organizations may be turning away business. These sites can also be a valuable recruiting tool.
  • The policy should be clear and specific – Employees should understand the ramifications of not using the social networking media correctly. Some questions to consider: Can employees list the company as their workplace? Can they “friend” clients or vendors?
  • Define private – Many individuals are under the false impression that what they do and post on their personal computer remains private. Remind employees that posting on public forums is never private. Bad mouthing the organization or a fellow employee on the Internet is basically the same as putting the message on a billboard.
  • Give employees the tools needed to use social media effectively – training is essential. Again, the workforce contains multi-generations and not all of these generations are as knowledgeable or comfortable with this technology.

 

————————————————————————————–

Jeannine Hohman is a Human Resource Stategist at TriStarr Staffing.  She is responsible for providing organizations with strategic HR support through such services as employee handbooks, job descriptions, training, FLSA, policies, procedures and employment compliance issues.

 Disclaimer: TriStarr Staffing is one of our clients.

Introducing TriStarr Staffing’s New and Improved Blog

I’m happy to announce the launch, or I guess I should say “re-launch” of the TriStarr Staffing blog.

TriStarr Staffing is one of our oldest clients. We’ve worked with them in many different areas of internet marketing including; SEO, Social Media, Website Analytics and Pay Per Click Adverting.

Today we are launching their new and improved blog. TriStarr’s previous blog, which we launched on January 23, 2009, was hosted on the free blogger.com service. The new blog is integrated into their main site with the sub domain: blog.tristarrjobs.com.

TriStarr Blog

Use this link for TriStarr Staffing Blog RSS feed.

Way back when we launched the blog in 2009 Scott Fiore wrote a post setting his goals for the blog and a little bit about the company. I’d like to share it with you here:

My trusted web advisor has convinced me to set up a blog. I’m old, and don’t really understand this stuff, but agreed to give it a try. What I hope to do is post news and other stuff here that may help people in their job search, career, etc.

We’ll see how it turns out.

Here’s a little about TriStarr.

TriStarr works with leading employers throughout Lancaster, Harrisburg, and York, Pa., giving you access to some of the most desirable administrative jobs available. We can help you secure temporary employment or a full-time, permanent position. At TriStarr Staffing, we are always on the lookout for experienced and motivated administrative and professional/management talent—high caliber individuals with a “get-it-done” attitude and the skills to back it up. If this sounds like you, you’ve come to the right place.

Scott, it’s two years later and so far so good! I’m looking forward to working with you to build on the base we’ve created so far. So, let’s get blogging!