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Search Marketing / Search Engine Marketing definition
What is Search Marketing?
The technique of online marketing through natural or organic search engine results and paid search advertising placement.
Why is SEM important?
One of the top activities online continues to be search. People use search engines to find just about everything.
For business, Search Engine Marketing is a great tool because it helps you get in front of potential customers at the time that they are specifically looking for the products and services that your company offers.
There are two main types of Search Engine Marketing: Natural or Organic Search also called Search Engine Optimization (SEO) and Paid Search, i.e. Pay Per Click (PPC).
A long-term strategy to get found online is to optimize your website so that it follows SEO best practices. To get fast visibility as well as long-term Paid Search may be the best option for you.
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PPC - Paid Search
Paid search is one of the fastest ways to get traffic to your site by targeting people when they are search for products and services like yours.