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Search Marketing / Search Engine Marketing definition
What is Search Marketing?
The technique of online marketing through natural or organic search engine results and paid search advertising placement.
Why is SEM important?
One of the top activities online continues to be search. People use search engines to find just about everything.
There are two main types of Search Engine Marketing: Natural or Organic Search also called Search Engine Optimization (SEO) and Paid Search, i.e. Pay Per Click (PPC).