@BbeS Changing to @BryanSCoe on November 14, 2014

@BbeS ---> @BryanSCoe Nov-14-2014The official Blackbird e-Solutions Twitter account will now be managed solely by our founder Bryan Coe. Bryan will merge his personal account into @BbeS  and change the name to @BryanSCoe.  The old personal account will then become @BryanSCoe1. If you follow @BbeS on Twitter have no fear, you won’t have to do anything to continue following Tweets from Bryan. If you are following @BryanSCoe please switch over to @BbeS by 11/14/14, after that the personal account will change to @BryanSCoe1.

Thanks!

September Tweetup in Lancaster PA

 

Lancaster PA Tweetups every 4th Thursday at 7:30 AM

It’s only a few days until the September TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen.

Thursday, September 25, 2014

Every month we seem to get more “Tweeple” at our monthly Tweetups. There’s no real agenda just a chance to meet a few new people and enjoy good conversation.

This is a public event so invite your friends too! We’re looking forward to seeing everyone again this month.

RSVP Here

Be sure to follow the hosts at @BbeS and @CommonWealthOnQ

We’d love to hear from you. Share your twitter handle in the comments!

4 Steps to Understanding if Facebook & Twitter Ads Really Work for You

I just read an article about a Gallup Poll that claimed Facebook and Twitter ads do not influence people to buy.  In the post they stated:

According to the polling firm’s latest “State of the American Consumer” report, released Monday, just 5% of Americans say social media advertising has a great deal of influence on which products they buy. In fact, 62% of the 18,000 people Gallup surveyed said social media advertising has no effect on their purchase decisions at all.

If you go directly to the Gallup Poll you’ll see the numbers

social media gallup poll

 

social media gallup poll

If you look at the stats 35% said they did influence them. The writers of the poll also tried to trivialize the number of millennials that are influenced. Their poll shows 50% said that social media ads do influence them. That doesn’t sound too bad… if you understand marketing at all.

First of all the Gallup Poll is an outdated non-scientific study that was developed before the digital age and is inherently flawed.  If you really want to know if ads work for you, try a more scientific method.

4 Steps You Need to Take to Really Understand if Facebook & Twitter Ads Work for You

  1. Define what a conversion is for you.
  2. Use social media ads to drive to your site.
  3. Create a proper landing page that drives conversions
  4. Use a third party website analytics tool to track visitor engagement and conversions.

Tracking real metrics will give you the proof one way or another. Data about conversions can’t lie. Either you have enough to make it worth it or you don’t.

return on investment roi

Social Media Meets Real Life at the June Tweetup

Lancaster Tweetups june

Social Media meets real life! Next Thursday we’re hosting June Tweetup!

Come out and join us for some coffee and networking.

See you there!

Don’t forget to follow ths hosts on Twitter @BbeS & @CommonwealthonQ

Here are the details:
When: Thursday, June 26th at 7:30am
Where: Commonwealth on Queen
Want to join? Let us know! Follow the link to RSVP: June Tweetup

March Tweetup – Thursday 3/27/14

Lancaster Tweetups March Tweetup

Don’t forget this Thursday we’ll be co-hosting this month’s Tweetup at Commonwealth On Queen.

We had a small group at the February Tweetup, but it was a good start and great conversation.
If you didn’t make last time, come out and join us for some coffee and networking.
Hope to see you there!

And don’t forget to follow us on Twitter @BbeS

Here are the details:

When: Thursday at 7:30am
Where: Commonwealth on Queen
Want to join? Let us know! Follow the link to RSVP: March Tweetup

 

 return on investment roi

We’re Co-hosting the Lancaster Tweetup This Thursday 7:30 AM

Lancaster Tweetups February Tweetup

Tweetups are back!

We’re bringing Tweetup back to Lancaster. This Thursday morning at 7:30 at Commonewealth On Queen, 301 North Queen St. Lancaster.

Special thanks to Mark Reinmiller for offering his cafe. For more info and to RSVP: Lancaster Tweetups February Tweetup

Join us for breakfast, coffee and good conversation from 7:30 until as long as the conversation keeps going!

Don’t forget to follow us on Twitter @BbeS

The World Has Gone #Hashtag Crazy – Justin Timberlake Video

It seems these days everyone is jumping on the #Hashtag bandwagon. The phenomenon was started by Twitter users. Essentially it started as a tag on a post to signify what the post was about. This created a way to tag your post so it would come up in search even though you didn’t explicitly mention the search term for which you wanted your post to be found. So to tag a post to show it is about social media, you would add the hashtag: #socialmedia

After it became widely used on Twitter, Google+ started using it. Now even Facebook has added the functionality. Facebook becomes Twitterfied People are now using hashtags for everything.

Hashtags can be a very useful, but overuse can just be ridiculous. This video shows just that. Enjoy!

LinkedIn Skill Endorsements – Are You Providing Value or Gaming The System?

Some time ago LinkedIn added “Skill Endorsements” to their profiles. This is a way for others to validate you for your skills. Or perhaps it can be taken as a vote of confidence. I think this is a great idea. However if you were waiting for it, here comes the “but.”

It seems with every system people find ways to try and game it. With SEO there was keyword stuffing. This was the practice of repeating keywords on a page, normally in a way that they were not visible to visitors, in order to gain better search rankings. This is now widely known and penalized by search engines. There is also link trading and link farms. These practices have been slammed by the panda and penguin updates.

linkedin skill endorsementsOn Facebook people and companies trade “Likes” in order to increase their numbers. This is unfortunately not openly punished by Facebook. The practice is typically accomplished by posting in a forum or social group, “Like my page and I’ll like you back.”

Twitter also has social collectors. They are usually the ones that say, “I follow everyone back” or “Follow me and I’ll follow you back.”

Now let’s look at LinkedIn Endorsements. I recently received a connect request from a marketing professional with which I have had no contact prior to the request. I decided to accept because I believe it is good to connect with like minded people and social media is an opportunity to meet people I may not ever meet in everyday life.

After the accepting the connection I received and email where he talked about his business. That was a good thing. It’s always disappointing when you connect with someone and never hear from them again. But here’s where I have a problem. He ended his message with following:

“P.S. – I just did a Skill Endorsement on your Profile to show you the value of my network. If you would like 10 Skill Endorsements, please visit my profile and endorse my Skills & Expertise”

The endorsement was for SEO Skills. For me this raises several questions.

  1. I just connected with this guy and we’ve never done business together. As flattering as it is, how does he know that I’m any good at SEO?
  2. To show you the value of my network.” Again refer to number 1. How does this show the value of his network.
  3. This one is the kicker.  “If you would like 10 Skill Endorsements, please visit my profile and endorse my Skills & Expertise.” What? The first one is free but have to pay after that? Also, again we go back to #1. How do you know I have 10 other skills for which you, or people in “your network” can endorse me?

This guy is trading endorsements.

Here’s why all of these practices are inherently bad for the system and devalue the value of an endorsement, like, follower, etc.

The purpose of social networking is not to be a collector. Social networking is about engaging and providing value. When someone endorses someone else solely for the purpose of receiving an endorsement in return, what is the value? (The same goes for followers, likes, connection, etc.) Here’s a scenario:

If need someone that is good at web development and John Smith has 50 endorsements from people he doesn’t know because he trading endorsements and since he has web development in his profile these strangers endorsed him for it. Does this mean he’s good at web development?

Now let’s say Jane Doe has 20 endorsements for web development from her clients. They have done business together and received the endorsements based on her merits not because of trading.

Hands down I would rather hire Jane than John, but the bad thing is I may spend my time spinning my wheels talking with or even worse hiring someone like John, who turns out to be really bad at web development.

The bottom line is the value of social media is about building relationships. It’s not about being a collector…

Our Week in Twitter 2012-10-11

Our Week in Twitter 2012-10-04