TriStarr Staffing Launches New Website With Blackbird e-Solutions, LLC

We are excited to announce TriStarr Staffing’s new website! www.tristarrjobs.com

TriStarr Staffing new website screenshot

TriStarr is one of our oldest and best clients. We started working with them in 2006 to help them with their SEO and Website Analytics. Over the years the relationship has grown and we are now an integral part of their online marketing efforts.

TriStarr was not satisfied with their previous site because of navigation issues, updates were difficult and the old site generally needed a refresh to catch up with other modern websites.

TriStarr Staffing old site screenshot

The first step was to bring the site into a content management system, which makes updates and changes much quicker and easier. It also allows TriStarr to make updates themselves.  After that we looked at the aspects of online marketing that needed to be included in the new design.

  • SEO (Search Engine Optimization)
  • Social Media Marketing
  • Content Marketing
  • Paid Search & Social Advertising
  • Website Analytics and Reporting
  • Responsive Design

The final result was a holistically designed website which combines modern design with functionality. Whether you are an employer, job seeker or current employee at TriStarr, the new site contains targeted areas for each audience as well as secure access to employee and customer accounts.  Navigation was streamlined to make it “dead simple” for visitors to find the information they need.  Plus, using responsive design the site looks great no matter what device you are using.

“We are very excited to launch this new site,” says Joan Paxton, President of TriStarr Staffing. “TriStarr Staffing has so much to offer and our goal was to provide a website that simply and quickly gets job seekers, employees and clients the information they need to make informed decisions.”

Furthermore we developed the new site with the future in mind.

“Several new web based services will be rolled out in the coming months and the improvements in this new site are integral to their success.  These tools will improve the client experience and further differentiate TriStarr as the leader in our market,” says Scott Fiore, TriStarr’s Vice President

The site officially launched September 5, 2013. We are looking forward to the reaction and feedback from TriStarr employees, job seekers and clients, as well as continuing to provide great online marketing solutions for the company.

Want more information about the new site or how we can help your company build a great online presence?
Contact Bryan Coe 717-406-3900 or via the web: Contact US

SEO Tip: Always Use Unique Titles for Each Page on Your Website

So often I come across websites that use the same page title for all their pages. This is usually either the fault of a lazy designer or someone that just doesn’t understand the importance of unique page titles.

Without unique titles the search engine spiders that crawl your website will have less of a chance of understanding what the page is about as well as how to distinguish it from the rest of your site. Therefor your listing in search engine results pages (SERPS) will suffer.

In fact it’s more than just an SEO tip. When using sharing a link on many social media platforms the show the title of the page that the link goes to. If the title has nothing to do with what’s on the page, people will not know what the page is about and will be less likely to click on your link. Another example is for pay per click advertising. If you use Google Adwords Google may penalize you because it thinks your page doesn’t match the keywords you’ve selected and as a result your bids will be artificially increased.

So, Always use unique titles for each page on your website. It’s not just an SEO tip it’s a basic usability tip.