This is a great video from Erik Qualman, author of Socialnomics. The whole way we look at the return on investment for social media is inherently flawed.
Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics” -Erik Qualman
Title quote from Alex Bogusky, Co-Chairman, CP&B
I recently had a client in the fulfillment niche that shared a post from one of his contacts on LinkedIn. The post was advice for
Everyone is talking about OpenAI. And many people have been saying that it will (and other AI platforms) will replace content creation and content sites.
I recently had a client tell us that, “99% of people looking for their service already know what they want to we don’t need to
