Why I’m Heading to Soccerex Miami, and Why It Matters for the Future of U.S. Soccer
The soccer world is converging on Miami this November for Soccerex Miami, one of the most influential gatherings in the global game. From startups reshaping player development to established brands fueling fan culture, Soccerex is where the future of the sport takes shape. And I’ll be there representing Blackbird e-Solutions, LLC. For me, this isn’t […]
Marketing for Soccer Brands: 10 FAQs Answered
The U.S. soccer industry is booming, with over 14 million players driving demand for gear, apparel, and training tools. But with giants like Nike and Adidas competing alongside upstart Shopify brands, standing out requires more than just a logo on a ball or jersey. At Blackbird e-Solutions, LLC, we specialize in helping soccer brands capture […]
I Paused Our Google Ads and Our Organic Traffic CRASHED.
This is the age-old question, “Do Google Paid Search Ads help organic search ranking? I recently accidentally created a case study for the effects of Google Ads on organic search with one of the soccer industry sites, where I manage the Paid Search Ads. A couple of things to mention for background. We have been […]
Most Soccer Clubs Don’t Have a Growth Engine: Here’s Why
Walk onto almost any youth soccer field in America and you’ll see something striking: passionate kids, dedicated parents, and volunteer coaches giving their all. What you won’t see is a true growth engine behind the club that keeps participation steady, revenue healthy, and volunteers engaged year after year. Despite soccer being the fastest-growing youth sport […]
The 3 Types of Soccer Businesses That Scale (and How to Grow Them)
The soccer industry is not just booming, it’s on the verge of a monumental growth. With over 14 million players in the U.S. alone and global soccer apparel sales projected to nearly double to $54.8 billion by 2034, the opportunities for scalable soccer businesses are not just enormous, they’re exhilarating. But not every soccer business […]
In-Depth Analysis of the U.S. Soccer Industry
In-Depth Analysis of the U.S. Soccer Industry (Excluding Pro Teams & Leagues) Discover what’s really driving soccer off the pro pitch in 2025. Our In-Depth Analysis of the U.S. Soccer Industry (Excluding Pro Teams & Leagues) dives into trends, consumer sentiment, and untapped growth opportunities across apparel, equipment, coaching technology, and more. Ready to level […]
We’re Building a Portfolio in the Soccer Industry
I’ve been quietly building a portfolio in the soccer industry, and I’m building a portfolio, not just because I love the game or because it’s a beautiful game, but because the industry’s broken in a lot of ways that people aren’t able to fix. I’ve been playing since I was a kid. I still play. […]
Why Marketing Soccer Equipment Isn’t as Easy as It Looks
How to Have Success Selling Soccer Equipment Selling soccer gear seems straightforward. Everyone needs cleats, balls, goals, and training aids, right? In reality, for soccer equipment companies, it is much harder. Between rising competition, shifting buyer behavior, and seasonal sales cycles, marketing soccer equipment requires more than flashy product shots and a few Instagram posts. […]
Thinking About Migrating Your Exact Match Domain Site?
Feeling Held Back By Your Exact Match Domain? Do you want to expand your product offering but feel held back by your exact match domain? If you are just trying out something new, it doesn’t make sense to risk your current site and rankings. It would be better to experiment with the new products on […]
Email marketing Tip – Have You Been Struggling to Start a Newsletter?
Here’s a quick marketing tip. I’ve had the same problem with companies I’ve run. You want to do a newsletter, you want to start with email, but you know, you’re racking your brain trying to figure out what should I write about, what should I put in this email, or how can I do that […]
A Quick Tip For SEO And Website Migration
Just a quick tip today for SEO and website migration. One of my clients had a website they moved and forgot to do any kind of migration checklist. They engaged me to take a look at it and do a migration audit, and it reminded me of a wonderful tool that many marketers don’t even […]
SEO is DEAD! Spoiler.. Maybe Not
SEO is Dead! Of course it isn’t, but I got your attention, right? We’ve been hearing that cry, well, for as long as SEO has really been a thing. For those of you who don’t know what SEO is, it means search engine optimization. So essentially, what can you do to help your website show […]