Beware of Oversimplified Paid Search Advice

3pl for paid search keywords

I recently had a client in the fulfillment niche that shared a post from one of his contacts on LinkedIn. The post was advice for Paid Search for 3PLs. (In case you don’t know 3PL stands for Third Party Logistics). The advice the connection gave was overly simplified and a bit misleading. I’m going to […]

Does OpenAI Really Work?

ai vs human content - does openai really work?

Everyone is talking about OpenAI. And many people have been saying that it will (and other AI platforms) will replace content creation and content sites. Testing OpenAI’s Ability to Write Helpful Content So this morning, I decided to give it a try for writing content related to soccer. From what I can see, it still […]

Think About The People That Don’t Know You Exist

Online persona example

I recently had a client tell us that, “99% of people looking for their service already know what they want to we don’t need to put much copy on our product pages. They already know what it is.”  Things like this always make me raise an eyebrow. Maybe 99% of the people that buy from […]

Why a Regular SEO Audit is Important for Your Website

SEO Audit cycle half

A website audit or SEO audit is very similar to taking your car to get an oil change. You know you need to do it and it will help extend the life of your car. Your mechanic will change the oil, check the fluids, check the air pressure, and more, but sometimes it can be […]

Can SEO Help With A Crisis? Using SEO As A PR Tool

seo in a time of crisis

SEO is definitely a long-term play. While there are some things you can do to prepare yourself for a crisis, it is not a tool quick response tool that can be turned on once a problem arises. One of the main issues of a PR crisis is that negative news is released and potentially shows […]

Why is Ranking Dropping When My Impressions Increase?

mirror image impressions vs rank

This is a question that I often get from SEO clients. It is often difficult to pin down the exact reason why this is happening. The phenomenon of impressions going up but the average ranking drops seems very counter-intuitive. One would think if your site is getting more impressions it is because of better ranking. […]

We’ve Acquired logo

I’m happy to announce that last week we completed a deal that allowed us to acquire the site Actually, the acquisition falls under our sister company Blackbird e-Ventures but Blackbird e-Solutions will be the operator of the site. This is an exciting shift in our business model. From the classic agency model of $$ […]

3 SEO Image Optimization Best Practices

image optimization for seo

Image optimization is one of the most commonly overlooked on-site optimization tactics. People forget that image can also drive traffic to their sites and make for a well rounded optimized page. What is SEO Image Optimization? SEO image optimization is the practice of making sure your images contain important information that explains what is in […]

Founder Bryan Coe Discusses How To Leverage Analytics

Found Bryan Coe Discusses Google Analytics and Google Tag Manager on the Digital Marketing Blueprint podcast

Our founder, Bryan Coe, was recently featured in another podcast where he discussed how to leverage analytics, Google Tag Manager (GTM). The podcast was hosted by our friends over at The Digital Marketing Blueprint. Listen to the podcast Bryan Coe on The Digital Marketing Blueprint Key Takeaways How to leverage analytics Transparency with analytics Leveraging […]

Now Is The Time To Strengthen The Digital Foundation of Your Business

Now Is The Time To Strengthen The Digital Foundation of Your Business

What is the heart of your online digital presence? Your website! Here are 6 best practices for onsite SEO to secure your foundation. Meta tags: Make sure your titles and meta descriptions are unique enticing and relevant to what is on each page. I.e. keywords. Page/site speed: Make sure your site is optimized for speed. […]

How To Survive The COVID-19 Crisis And Plan For The Future

how can you survive the covid-19 crisis and plan for the future

First let me just say, we are still open and actively working with clients. Remotely of course. These are very strange times indeed. With the spread of the COVID-19 crisis the stock market has tanked, many businesses are closed, and others are discovering remote work for the first time. Also, people are holding on to […]

Google Offers Google Ads Credits to Small Businesses

Google Ads Logo

With the COVID-19 news, We Wanted to Give You Some Good News. Google is providing $340 million in Google Ads credits to small businesses, although it isn’t clear yet how much each company will get. Also, while this is not immediate relief, it will help ease the costs marketing this year. You can learn more […]